Platier's 'Zenser' Powers 'AI Search' in Hyundai Livart Mall's Search Bar

Platier's agentic commerce has now expanded into the furniture and home living sectors.

The Platiere 'Zenser Search' screen integrated into the Hyundai Livart Mall unified search bar. A new 'AI Search' tab has been added, allowing customers to enter search queries conversationally with complex conditions expressed in everyday language. Platiere

On September 7, Platier announced that it has implemented its agentic commerce solution, ‘Zenser Search,’ into the integrated search of ‘Hyundai Livart Mall’—the online shopping mall operated by Hyundai Livart. When users select the ‘AI Search’ option in the Hyundai Livart Mall search bar, Zenser generates the search results.

Zenser Search understands the meaning and context of sentences to generate results. Unlike rule-based query parsing, the AI agent directly interprets each user’s question, determines what needs to be done to generate the right answer, and then executes the search accordingly.

The scope of Zenser’s applications has been rapidly expanding this year. Last month, the newly launched fashion and shoe commerce platform ‘Shoemarker Plus’ introduced ‘Zenser Discovery’ as a core feature from the start. In the domestic food e-commerce sector, ‘Zenser GEO’—an AI search engine that enables product referencing—was applied. With the addition of Hyundai Livart Mall, Zenser’s reach has now extended from fashion and food to furniture and home living, signifying broader adoption across major vertical commerce sectors in Korea.

Lee Sanghoon, CEO of Platier, said, “Agentic search has moved beyond demonstration phases and is now being integrated into the live environments of major commerce operators. Given that our accumulated technological competitiveness is now translating into domestic and global adoption, we will accelerate expansion into additional verticals.”

This content was produced with the assistance of AI translation services.