‘GLXY Studio’, a Playground for Fashion Enthusiasts, Makes Its Debut

Samsung C&T Fashion Division Launches Renewed Galaxy Lifestyle Brand Stores

The men's casual brand GLXY (Galaxy Lifestyle) from Samsung C&T Fashion Division announced on September 7 that it has opened a new store format, the 'GLXY Studio,' at both the Shinsegae Department Store Centum City Branch and the Gangnam Branch, featuring products from its brand as well as global brands.

GLXY, a casual brand that continues the heritage of Galaxy, offers products that combine premium materials and sophisticated fits with a modern sensibility.

'GLXY Studio' Shinsegae Department Store Gangnam Branch. Samsung C&T Fashion Division

The newly introduced GLXY Studio is a curated store that brings together GLXY's core products and global brands that align with the brand’s mood. The strategy aims to boost loyalty among existing customers while attracting new customer segments through elevated styling.

GLXY remodeled its store on the 5th floor (53㎡) of Shinsegae Department Store Centum City Branch into a GLXY Studio on September 1. Following this, it opened a new store (32㎡) on the 7th floor of Shinsegae Department Store Gangnam Branch on September 4. The concept behind the stores is 'restrained premium,' creating a refined yet luxurious atmosphere through the use of metal and wood materials.

The stores feature GLXY’s signature pants, available in four different fits (G, L, X, Y) to suit various body shapes and preferences, as well as items such as the 'D.TOUR Outerwear' and 'Tech Knit.' The G Fit pants, a flagship product, saw sales rise by 109% year-on-year between July 1 and August 31. Additionally, the curated mix includes global brands such as the vintage casual brand 'orSlow,' technical wear brand 'Goldwin,' and premium down brand 'Pyrenex,' offering a wide range of styling options.

GLXY plans to gradually renovate selected stores in key commercial areas into GLXY Studios, starting with the Centum City and Gangnam branches.

A representative from GLXY at Samsung C&T Fashion Division stated, "GLXY Studio enhances our brand heritage and product competitiveness with a global sensibility, offering customers a wider styling experience. Through a differentiated shopping experience, we aim to both increase satisfaction among existing customers and actively broaden our new customer base."

This content was produced with the assistance of AI translation services.