Small Enterprise and Market Service to Supply "the Good Eggs" Exclusively to Neighborhood Supermarkets

Supplying 2 Trays for 9,990 Won
Distribution to Over 4,000 Neighborhood Supermarkets Nationwide

The Small Enterprise and Market Service announced on September 7 that it has signed an agreement with Hana Financial Group and the Korea Federation of Micro Enterprise to support price stabilization by supplying "Good Eggs" through neighborhood supermarkets.

This agreement was established ahead of the Chuseok holiday to ease the burden of grocery prices and enhance the competitiveness of neighborhood supermarkets. As a key measure, 120,000 trays of "the Good Eggs" will be supplied exclusively to neighborhood supermarkets, and consumers can purchase 2 trays (60 eggs) for 9,990 won. According to the Livestock Products Quality Assessment Service, the average retail price for a tray of eggs in August was 7,332 won, making this offer approximately 31.9% cheaper in comparison.

Kwon Hyukhwan, Vice Chairman of the Korea Federation of Small and Medium Business Owners (from left), Ha Myung-joo, Chairman of Hana Financial Group, In Taeyeon, President of the Small Enterprise and Market Service, and Lee Hoseong, CEO of Hana Bank, are reviewing the distribution status at a nearby local supermarket after signing the agreement to support price stabilization through the supply of 'Good Eggs'. Small Enterprise and Market Service

Under the agreement, the Small Enterprise and Market Service will establish price labeling and fair trade operation guidelines and provide support in nationwide promotional activities and project management. Hana Financial Group will contribute a mutual benefit donation to subsidize logistics costs, thereby reducing the financial burden in the distribution process. The Korea Federation of Micro Enterprise will connect distributors with local poultry farms and use its nationwide distribution network to smoothly supply products to neighborhood supermarkets.

Lim Donghyuk, Manager of the Distribution Support Team at the Small Enterprise and Market Service in charge of this project, stated, "We planned this project to provide eggs, a staple ingredient, at a reasonable price to reduce household burdens and restore consumer sentiment," adding, "We expect this initiative will serve as a primer to strengthen the competitiveness of neighborhood supermarkets."

This marks the third project by the Small Enterprise and Market Service, following the 990-won Good Soju in April and the Full-Tank Beer in June, as it continues to seek and expand mutually beneficial solutions to boost sales in local commercial districts. President In Taeyeon of the Small Enterprise and Market Service said, "the Good Eggs are the product of a win-win partnership, combining our leadership in planning, financial institutions’ mutual benefit donations, and the execution capabilities of micro-enterprise organizations. Through this agreement, we hope both small business owners in local commercial districts and consumers will enjoy a bountiful Chuseok."

This content was produced with the assistance of AI translation services.