Hanssem Hosts "Hanssem X Master Chef" Event with Chefs Yeonbok Lee and Seohyeong Jo

Live Cooking Show and Cooking Class Held

Hanssem announced on the 4th that it held the "Hanssem X Master Chef" event on the 3rd together with Chef Yeonbok Lee and Chef Seohyeong Jo at the "Yeonbok Lee Chef Kitchen Studio" located in Yeonhui-dong, Seodaemun-gu, Seoul.

This year, Hanssem is running a kitchen campaign based on the brand message, "If you weigh all the options, you’ll come back to Hanssem." As part of this, the company is collaborating with renowned chefs, positioning "Hanssem Kitchen Chosen by Chefs" at the forefront to highlight product quality and design expertise. The event was designed to allow participants to experience Hanssem Kitchen's design know-how in a chef's actual cooking space.

On the 3rd, Chef Yeon Bok Lee and Chef Seohyeong Cho, who held the 'Hanssem X Master Chef' event, are taking a commemorative photo. Hanssem

During the first part of the event, the live cooking show, Chef Yeonbok Lee presented his signature "Golden Fried Rice." In the second part, Chef Seohyeong Jo held a demonstration of "Cheonggyul Soba" and led a hands-on cooking class with Hanssem's official ambassador "Homecrew" and influencers. After the class concluded, Chef Yeonbok Lee selected an outstanding participant as the "Chef of the Day" and presented them with a special Chinese kitchen knife.

A Hanssem representative stated, "This meaningful event allowed participants to directly experience the overwhelming design and quality of Hanssem Kitchen in the very space where chefs actually cook. Building on 56 years of kitchen design expertise, we will continue to offer differentiated kitchen solutions that align with our customers' lifestyles."

This content was produced with the assistance of AI translation services.