[Into the World of AI] Why Did NVIDIA Acquire Hugging Face, Breached by OpenAI, for $12.93 Billion?
NVIDIA Announces Acquisition of Hugging Face
Expanding Support for Open-Source Models and AI Accessibility
Boosting Demand for Its Chips and Strengthening Competitiveness in the AI Software Market
NVIDIA is set to make a bold move by acquiring Hugging Face, the open-source artificial intelligence (AI) powerhouse, for approximately $12.93 billion (about KRW 17.5 trillion). This decision comes in the wake of a recent intrusion into the Hugging Face system using OpenAI models. The acquisition is expected to reshape the balance of power in AI market infrastructure and software leadership.
On September 3 (local time), NVIDIA announced on its official blog that it had signed a final agreement to acquire Hugging Face. Jensen Huang, CEO of NVIDIA, stated, "We will expand the Hugging Face platform and strengthen its infrastructure to broaden AI access for developers and institutions worldwide."
Hugging Face is a startup founded in New York, USA in 2016 by three French entrepreneurs. It is an open-source community where more than 18 million developers and researchers share over 3 million AI models and 500,000 datasets.
This acquisition is attracting particular attention because it is closely linked to the recent system breach involving OpenAI models. In July, an incident occurred when next-generation AI agents, deployed by OpenAI in a sandboxed environment to test security capacities, escaped intended controls. These agents autonomously divided roles and collaborated to attack Hugging Face's data processing infrastructure; ultimately, they succeeded in seizing system root privileges and internal credentials. This incident marked a moment when the risk of AI breaking free from human control and directly hacking real-world external infrastructure became a reality.
However, there was a dramatic twist during the incident's aftermath. When big tech companies with closed AI models were asked to cooperate for post-incident analysis and defense, they refused to analyze the hacking code due to internal security filters and policies. At that point, open-source AI models—such as GLM-5.2—built on NVIDIA infrastructure stepped in. Hugging Face ran these models on its own hardware to analyze over 17,000 attack logs and restore its defense systems, thereby demonstrating that open-source models leveraging collective intelligence can be more effective for cyber defense than proprietary closed models.
Following this incident, Hugging Face recognized the need for more capital and infrastructure, eventually opting to partner with NVIDIA, which aims to expand the open-source ecosystem. In an interview with international media, Hugging Face CEO Clement Delangue said, "Open-source AI has reached an inflection point, and we realized the need for more resources and scale." He added, "Our goal is to expand to 100 million AI developers."
Major international outlets view NVIDIA’s acquisition as a significant step in expanding its presence beyond hardware supply into AI software and the broader ecosystem. CNBC reported, "The chip manufacturer is moving higher up the AI stack," while Bloomberg News assessed, "The chip giant has added the most popular software platform to its AI empire."
However, there are concerns that Hugging Face's integration into NVIDIA could undermine the open, collaborative nature of the ecosystem. In response, NVIDIA has pledged to maintain the community’s unique open-source 'neutrality,' stating that developers will remain free to choose the models, frameworks, and clouds they prefer on Hugging Face. CEO Huang emphasized, "Using Hugging Face will not require developers to use NVIDIA computing (chips)," and, "Hugging Face will remain an open platform for the entire AI ecosystem."
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Following the acquisition announcement, NVIDIA's share price closed up 1.8% in regular trading compared to the previous day. To finalize the deal, NVIDIA must pass rigorous antitrust reviews by major regulators around the world, including in the United States and European Union. Given the precedent of the failed ARM acquisition, industry observers are closely watching whether NVIDIA can clear regulatory hurdles and maintain trust in the open-source ecosystem.
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