K-beauty Takes the Global Fashion Stage: Kolmar Korea Becomes First in Industry Invited to 'Premiere Vision'
First Korean Cosmetics Company Invited to Premiere Vision Paris
Showcasing Color Cosmetic Technologies to Global Fashion and Luxury Brands
Introducing 2027-2028 F/W Trend Colors and Formulations
KOLMAR KOREA announced on the 4th that it was the first Korean cosmetics company to be invited to participate in 'Premiere Vision Paris,' the world's leading fashion and textile materials exhibition.
Premiere Vision Paris is the world's largest textile materials exhibition, offering a comprehensive overview of the fashion industry's latest trends, colors, and materials. This year’s event, held in Paris, France from September 1 to 3 (local time), featured participation from over 900 companies worldwide, with eight specialized exhibition halls dedicated to yarn, fabrics, design, accessories, leather, smart creation, and more.
This year, for the first time, a 150-square-meter 'Cosmetic Village' was created to expand collaboration between the fashion and beauty industries. Over ten beauty companies, including those from France, participated to showcase a variety of products and technologies.
KOLMAR KOREA not only set up a booth in the Cosmetic Village but also in the main space, which highlights seasonal trends. With ‘Beauty meets Fashion’ as its theme, the booth was designed to reflect the 2027~2028 fall/winter (F/W) trends presented by Premiere Vision. The company displayed 27 trend colors on canvases mounted on the walls and showcased a variety of color cosmetics, textures, and formulations inspired by fashion.
The event also drew the attention of major global fashion and luxury brand representatives. Visitors experienced KOLMAR KOREA’s color cosmetic technologies firsthand by mixing colors and testing lip products on site. According to the company, there was significant interest in the potential for developing products that combine fashion and beauty, as well as in KOLMAR KOREA’s differentiated formulations.
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A KOLMAR KOREA official stated, “This edition of Premiere Vision Paris was a meaningful opportunity to showcase KOLMAR KOREA’s technological prowess and capabilities in color cosmetic development to the global market. Moving forward, we will continue to strengthen our competitiveness in color cosmetics and introduce differentiated products by integrating innovative technologies.”
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