Leveraging AI in Every Task... Public Home Shopping Launches Employee Capability Enhancement Training

Practical, Hands-on Training
AI Skill Development for All Employees

Public Home Shopping announced on September 4 that it will conduct artificial intelligence (AI) capability enhancement training for its employees.

This training, which will run until September 11, has been designed around hands-on practice and practical business applications. It covers how to leverage AI throughout the entire workflow, including drafting, securing and analyzing reliable sources, summarizing, visualizing, and sharing, based on real work scenarios such as sales data analysis and product brochure creation. Public Home Shopping plans to provide advanced training on developing custom work applications for employees who complete this course.

Employees of Public Home Shopping are receiving training to enhance their AI capabilities. Public Home Shopping

This training is part of Public Home Shopping’s ongoing AI Transformation (AX) initiative. In an effort to strengthen its unique competitiveness through advanced AI-based services, Public Home Shopping has established a dedicated AX Task Force. In April, the company launched a fashion program that integrated AI technology into all aspects of production, including models, studio backgrounds, videos, and music. Since July, it has been utilizing AI virtual human models named ‘Gongyounghee’ and ‘Young Unni’ across promotional content such as advertisements and marketing campaigns.

The company has also been supporting partner companies with limited marketing resources by producing promotional videos, such as AI short dramas depicting small and medium-sized enterprises’ growth stories. A representative from Public Home Shopping commented, “This training was prepared to add AI capabilities to our existing work experience,” adding, “We will continue striving to provide better service to our customers through such efforts.”

This content was produced with the assistance of AI translation services.