Uiseong Launches "Shopping Basket Defense" Ahead of Chuseok... Intensive Management of Holiday Goods

Public Price Disclosure and Sales Site Inspections
Blocking Unfair Charges
Enhanced Management of 34 Reasonably Priced Stores

With consumer prices continuing to rise in North Gyeongsang Province, Uiseong County has launched efforts to control “shopping basket prices” ahead of the Chuseok holiday.

The county is focusing its administrative resources on managing perceived prices by publicly releasing prices of popular holiday goods and directly inspecting sales sites.

Last year's direct transaction market scene at Uiseong Jangnal
Uiseong County tightens reins on Chuseok prices, making every effort to reduce cart burdens
Photo by Kwon Byunggeon

The county announced that since the region’s consumer price index rose by 3.4% year-on-year in August, it will implement safety measures for Chuseok holiday prices, including price surveys of major holiday goods and checks on the price labeling system, until the 23rd of this month.

The core of the plan is managing the everyday market prices that residents actually experience.

On Uiseong market days—the 2nd and 7th—the county will survey price trends of 19 key holiday items and release the results on the county’s website.

The goal is to increase transparency of price information so consumers can check trends for each item in advance and make informed purchasing decisions.

Inspections of sales sites are also being conducted in parallel.

The county will focus on checking whether prices of daily necessities are displayed at 18 locations, including convenience stores, small neighborhood supermarkets, and retailers in traditional markets.

With consideration for the business environment of small merchants, the county plans to focus more on guidance and information than on strict enforcement.

A “price stabilization campaign” will also be carried out in conjunction with events promoting shopping at traditional markets.

The aim is to prevent unfair charges and establish a holiday trading environment that both consumers and merchants can trust.

“Reasonably Priced Stores” are also being utilized as a key element for price stabilization.

The county is checking whether the currently designated 34 stores maintain their prices and is providing incentives such as support for sanitation and disinfection.

It plans to continue discovering new businesses that demonstrate both price competitiveness and quality service.

This initiative is focused on reducing the perceived cost burden for residents by integrating the public release of holiday item prices, on-site management, and support for reasonably priced stores.

The actual reduction in shopping basket burden that consumers feel will be the key factor in evaluating the policy’s effectiveness.

Choi Youcheol, head of Uiseong County, stated, “Ahead of Chuseok, we will thoroughly check holiday product prices and sales sites to ease the shopping burden on residents,” adding, “We will do our utmost to ensure residents enjoy a comfortable holiday by working together with local merchants to stabilize prices.”

This content was produced with the assistance of AI translation services.