K-Heritage Pop-up Stores to Open Successively in Gyeongju and Daejeon

Operates at the World National Heritage Industry Exhibition and Museum Art Museum Expo

The National Heritage Promotion Agency announced on the 3rd that it will hold a series of "K-Heritage Pop-up Stores" in Gyeongju and Daejeon this month.

The K-Heritage pop-up store set up at Shinsegae Centum City in Haeundae District, Busan, to commemorate the UNESCO World Heritage Committee meeting held in Busan. Photo by Yonhap News

The first pop-up store will be featured at the "World National Heritage Industry Exhibition" held at Gyeongju HICO (Hwabaek International Convention Center) from the 10th to the 12th. The store will enable visitors to experience the value of national heritage in daily life through cultural products that reflect the beauty of traditional culture and modern sensibilities.

The second pop-up store will be set up at the "Museum and Art Museum Expo" held at DCC Daejeon Convention Center from the 18th to the 20th. The store will introduce and sell traditional cultural products to museum and art museum professionals as well as the general public, and on-site feedback will be used to inform future product and distribution strategies.

The K-Heritage Store has expanded its on-site distribution channels through its online store, permanent palace outlets, and major cultural events and expos. Notably, the commemorative pop-up store for the 48th UNESCO World Heritage Committee session held in Busan in July attracted over 27,000 visitors.

Jin Nara, Director of the Craft Industry Promotion Office at the National Heritage Promotion Agency, said, "We will continue to expand sales channels for traditional cultural products and promote the value of national heritage across various regions and events."

This content was produced with the assistance of AI translation services.