CJ OnStyle to "Boost Creator Commerce" with Launch of Matching Platform 'Ontner'

With Creators, Short-Form, and Live Commerce Forming a Triangular Growth Axis

CJ OnStyle is set to significantly expand its creator commerce business by introducing 'Ontner (ONTNER)', a business matching platform that connects creators and brands. The company’s strategy is to link creators, short-form content, and mobile live commerce (MLC), cultivating them as a new growth engine for content commerce.

On September 4, CJ OnStyle announced that Ontner will officially launch on September 8. Ontner is a platform that matches creators and brands by combining creator content characteristics, fandom, and sales performance with product concept and customer demand data to bridge creators and brands with high compatibility.

CJ Onstyle officially launched 'Ontner (ONTNER),' a business matching platform connecting creators and brands this month, aiming to develop creators as a new growth pillar in content commerce. CJ Onstyle

Creators can participate in various campaigns such as affiliate marketing, group purchases, mobile live broadcasts, and advertising. CJ OnStyle supports all aspects of commerce, including product sourcing, content creation and sales, delivery, and customer support. Creators who have proven their performance are further developed into 'commerce IP' through exclusive product planning and content collaboration. Notable creator IPs include 'TheElisa's Gaze' by 'TheElisa', who has 800,000 followers, and 'CasaLog' by 'CasaLim', a living expert of 22 years.

Creator partnerships are also experiencing rapid growth. In the first half of this year, the total order volume from creator collaborations increased by 330% year-on-year, a 4.3-fold growth, while the number of collaborating creators grew by 3.2 times. In some creator-linked mobile live broadcasts, the order amount reached 3 billion won within just one hour.

CJ OnStyle plans to expand the content commerce ecosystem by connecting Ontner to short-form content and MLC. CJ OnStyle has spread verified content IP from mobile live broadcasts to short-form content, and established a virtuous cycle where customers drawn from external channels such as YouTube, TikTok, and Instagram return to the mobile app to purchase products. As a result, in the second quarter of this year, commerce segment sales reached 402.8 billion won, a 4.4% increase year-on-year, and operating profit grew by 21.2% to 26 billion won. The mobile live commerce transaction volume increased by 161.3% compared to the previous year, app installations rose by 25.6%, and monthly active users (MAU) grew by 10.5%.

In particular, short-form content has evolved beyond a simple promotional tool to serve as a true 'commerce engine' that drives real purchases. In the first half of this year, the number of mobile product orders through short-form content surpassed 3 million. Unique visitors via short-form increased by 2.7 times year-on-year, mobile order amounts routed through external short-form channels rose by 3.2 times, and, especially, customer orders from those under 30 grew sixfold. Mobile dwell time also increased by 69% compared to last year.

A CJ OnStyle representative stated, "We will continue to strengthen CJ OnStyle’s unique content commerce competitiveness by organically connecting creators, short-form content, and live commerce."

This content was produced with the assistance of AI translation services.