Rising ‘Bansekwon’ Riding the Semiconductor Boom... ‘Hillstate Godeok Ellist’ Launches in September

Multi-Hundred Million Won Bonuses amid AI and HBM Boom

Major Corporations See Employees Flocking to Residential Complexes near Semiconductor Factories

Sharp Increase in Apartment Transactions in Hwaseong, Suwon, Yongin, and Pyeongtaek from January to July Compared to Last Year

Recently, the domestic semiconductor industry has recorded its highest-ever performance due to intensified competition among AI Big Tech companies and a surge in demand for High Bandwidth Memory (HBM). With supply consistently falling short of demand, this boom is expected to continue for the time being.

In fact, the semiconductor bullish trend was confirmed in last week’s NVIDIA earnings announcement. NVIDIA reported sales of USD 96.22 billion (approximately KRW 133.2 trillion) in the second quarter of its fiscal year (May–July), a 106% increase compared to the same period last year.

This figure surpassed market expectations of USD 92.17 billion by more than USD 4 billion, marking NVIDIA’s 13th consecutive record-breaking quarter for revenue. The extraordinary sales were driven primarily by the data center segment; NVIDIA’s data center revenue reached USD 89 billion, accounting for more than 90% of its total sales. This was due to growing GPU demand as global Big Tech companies such as Microsoft and Google have ramped up investments in AI data centers. The robust demand for semiconductors has been further proven as the next-generation AI accelerator platform ‘Vera Rubin’ entered full-scale mass production.

Consequently, attention is set to remain focused on Samsung Electronics and SK hynix, both of which produce memory semiconductors.

In practice, Samsung Electronics has agreed to pay a special management performance bonus, equivalent to 10.5% of its operating profit, in the form of treasury shares. It has been reported that some DS division employees are set to receive compensation of up to around KRW 600 million.

SK hynix has also reached a labor-management agreement to allocate 10% of its annual operating profit as employee performance bonuses, and is currently renegotiating the payment method for these bonuses.

As a result, employees at both companies are reportedly actively purchasing real estate, underpinned by their multi-hundred million won performance bonuses. According to the Korea Real Estate Board Statistical Information System, transaction volumes in major semiconductor beneficiary regions such as Hwaseong, Suwon, Yongin, and Pyeongtaek have seen a significant increase from January to July this year compared to the previous year. In Hwaseong, the number of apartment transactions rose 42.32% year-on-year from 9,089 to 12,936. Over the same period, Suwon (11,796 transactions, up 30.51%), Yongin (11,829 transactions, up 30.50%), and Pyeongtaek (5,451 transactions, up 25.36%) also recorded increases.

According to a real estate industry insider, “This is the result of end users such as Samsung Electronics and SK hynix employees in their 20s and 30s—who possess strong financial resources—proactively purchasing properties in residential complexes with excellent living environments near semiconductor clusters. The AI-fueled boom is expected to continue for some time, and as the semiconductor supercycle is likely to be prolonged, complexes located near major semiconductor company factories will continue to reap direct benefits.”

As regions with mega semiconductor campuses are rapidly evolving from simple residential areas into self-sufficient megacities, demand for core sites in these areas is expected to become even more robust.

In this context, attention is turning to a new brand complex that is about to be supplied near Samsung Electronics' largest-scale production line, the Pyeongtaek Campus.

The project in question is 'Hillstate Godeok Ellist,' which Hyundai Engineering & Construction is launching in September across A12 and A65 blocks of the Godeok International Planning District in Pyeongtaek, Gyeonggi-do. The complex consists of two blocks and rises up to 27 stories above ground, offering only the highly popular 84 square meter (national standard size) floor plan favored by end users.

'Hillstate Godeok Ellist' boasts outstanding job-housing proximity. Located adjacent to Samsung Electronics' Pyeongtaek Campus, it is regarded as a key beneficiary complex able to attract a high-income professional demand base both directly and indirectly.

Transportation and living infrastructure are also excellent. Subway Line 1’s Seojeong-ri Station and SRT PyeongtaekJije Station are nearby, providing easy access to Seoul and the greater metropolitan area. A BRT route circulating the Godeok International New City is scheduled to be established near the complex, further enhancing internal mobility. Additionally, with Pyeongtaek City Hall’s new building set to relocate to the area, various administrative work can be handled conveniently. The existing, well-developed Godeok Phase 1 living infrastructure and adjacent commercial zones promise a high level of livability.

Moreover, with Akhobgori Neighborhood Park, Daengdangsan Mountain, and Daengdang Park surrounding the complex, residents can enjoy a pleasant, nature-friendly living environment right in the city.

The complex also boasts excellent educational conditions. For the A12 block, Godeok 3 Elementary School (tentative name) is scheduled to open in March 2028, and Minse Elementary & Middle Schools as well as Songtan High School are all within walking distance, offering a “one-stop” educational environment. The A65 block will feature Godeok 8 Elementary School (tentative name) scheduled to open in September 2028, as well as Godeok 14 Elementary School (tentative name) and Godeok 6 Middle School (tentative name) set to open in March 2029.

The Hillstate Godeok Ellist model home is set to open in September in the Goduk-dong area of Pyeongtaek, Gyeonggi-do.

Meanwhile, ‘Hillstate’ by Hyundai Engineering & Construction has ranked No. 1 in apartment brand reputation for 89 consecutive months from April 2019 to August 2026 in the monthly brand evaluation survey conducted by Korea Reputation Research Institute. The brand also holds multiple awards, including No. 1 in the Premium Brand Index (KS-PBI) in the apartment and smart home service categories by the Korea Standards Association for four years in a row (2023–2026), and No. 1 in the apartment category of Korea Brand Star by BrandStock for five consecutive years (2022–2026), making it a highly awarded residential brand.

This content was produced with the assistance of AI translation services.