CJ Owners Gather... 'K-Lifestyle' Takes Over Frieze Seoul

Over 400 Attendees Including Vice Chairman Mi Kyung Lim and Group Head Seonho Lee

CJ held the "CJ Night in Celebration of Frieze Seoul" event, presenting the K-Lifestyle vision to international figures from the culture and art scene who visited the global art fair 'Frieze Seoul 2026.'

According to the industry on September 3, CJ hosted the event on the opening day of 'Frieze Seoul' at the Leeum Museum of Art in Yongsan-gu, Seoul, the previous day.

Frieze Seoul is an exhibition where the world-renowned art fair 'Frieze,' which began in the United Kingdom in 2003, selected Seoul as its first and only location in Asia starting in 2022. Taking this opportunity, CJ has organized its event for the third time this year, following previous editions in 2022 and 2024.

Mikyung Lee, Vice Chairman of CJ

This year, CJ positioned the event as an opportunity not only for exchange within the culture and arts community but also to introduce its group vision and brands, as well as propose avenues for collaboration. The event was attended by Mikyung Lee, Vice Chairman of CJ, Seonho Lee, Head of Future Planning Group at CJ, and executives from key subsidiaries such as CJ ENM, CJ CheilJedang, and CJ Olive Young.

Distinguished global figures in the cultural and arts scene present included Maja Hoffmann, Founder and President of the Luma Foundation; Jo Lauria, Director of the Hammer Museum in Los Angeles (LA); Jessica Morgan, Director of Dia Art Foundation in New York; artist Lee Ufan; artists Suh Do-ho and Koo Jeong-a; architect Cho Minseok; director Baz Luhrmann, known for "Moulin Rouge"; director Park Chan-wook; actors Lee Byunghun, Lee Minjung, and Lee Jungjae; and Yoshiki, leader of X Japan.

CJ held the event "CJ Night in Celebration of Frieze Seoul," showcasing the K-Lifestyle vision to international culture and art figures visiting the international art fair 'Frieze Seoul 2026.' Photo by CJ

Other prominent attendees included expert figures such as Jaeseung Jeong, professor at KAIST; big data expert and author Gil-Young Song; psychiatrist Dr. Yoon Hong Kyun; as well as businesspeople from companies including Meta Korea, OpenAI Korea, and Amorepacific.

The event venue featured F&B menus reflecting the expertise of CJ CheilJedang’s Korean cuisine talent development project 'Cuisine K,' the global Korean food brand 'Bibigo,' and CJ Foodville’s 'Tous Les Jours,' a leading K-bakery brand. Guests were also served cocktails made with CJ CheilJedang’s premium Korean distilled spirit 'Jari.'

On one side of the venue, visitors could experience 'SkinScan,' CJ Olive Young’s interactive beauty care service, as well as CJ OnStyle’s representative products. Another section displayed key publications from the Leeum Museum of Art and provided space to appreciate the world of artist Koo Jeong-a’s works.

The stage program, hosted by Park Geonwook and Seok Matthew of ZEROBASEONE, featured world-renowned beatboxer Wing, K-pop artist ZEROBASEONE, and Hwasa, who all performed as representatives of K-pop.

This content was produced with the assistance of AI translation services.