KB Securities Opens 'Bakery Goodness' to Support Self-Reliance for Vulnerable Groups

Job Creation and Economic Empowerment
for Retired Middle-aged Individuals and Multicultural Women

At the opening ceremony held on the 1st at ‘Bakery Goodness’ in Deungchon-dong, Gangseo-gu, Seoul, key officials are posing for a commemorative photo. From the third person on the left: Goh Geonsang, Chairman of Gangseo Hope Sharing Welfare Foundation; Jeon Heonbae, Acting Director of Gimpo Airport at Korea Airports Corporation; Jin Gyohun, Mayor of Gangseo-gu, Seoul; and Noh Jonggap, Head of Management Group at KB Securities. Photo by KB Securities

KB Securities announced on the 3rd that it opened 'Bakery Goodness' on the 1st, a venture that supports job creation and economic self-reliance for vulnerable groups.

Bakery Goodness offers specialized confectionery and baking skills training for retired middle-aged job seekers and multicultural immigrant women. It is a public-private partnership program that creates jobs by supporting participants’ real economic independence through the operation of an offline store.

The store is located on the second floor of the Hyundai Education Center in Gangseo-gu, Seoul. Korea Airports Corporation provided support for the store's rent and equipment purchases, while KB Securities sponsored the entire interior design of the shop.

All proceeds from the sale of bread and beverages are fully reinvested into the local economy, supporting new start-ups, job creation, and assistance programs for vulnerable groups in the community.

Noh Jonggap, Head of Management Group at KB Securities, emphasized, "We will continue to put into practice the values of inclusive finance and community growth, not only through one-off assistance but also by supporting social contribution activities that help vulnerable groups achieve genuine independence."

This content was produced with the assistance of AI translation services.