"Personal Preferences" Define This Year's Chuseok Gift Concept... Lotte Department Store's Four Busan Branches Offer Diverse Holiday Sets

As the focus for Chuseok gifts shifts from simply "what to choose" to "choosing the right gift tailored to someone's unique tastes," department stores are rolling out a wide array of strategies in preparation for this year’s holiday season.

Lotte Department Store’s four branches in the Busan area announced on September 3 that they will begin the main sales of the "2026 Chuseok Gift Sets" from September 4 to September 23.

The Busan Main Branch has enhanced its premium product lineup to cater to the demand for high-end gifts. They have prepared the "Lépicerie Royal Gift," which features selected premium cuts of Korean beef such as tenderloin, striploin, chuck flap tail, and outside skirt.

The wine selection has also been differentiated. The store will exclusively offer the "2026 The V (The Blind)" award-winning wine, chosen through expert tasting panels. In addition, it will offer a limited "Art Special Edition" created in collaboration with acclaimed Korean contemporary artists Sim Moonseop and Lee Kangso.

The Gwangbok Branch is targeting customers who prioritize affordability and practicality. Gift sets include assorted fruits such as Shine Muscat grapes, apples, pears, and apple mangoes, as well as Korean beef sets that combine sirloin and bulgogi, priced between 200,000 and 300,000 won.

The Dongnae Branch has focused on traditional holiday gift preferences, strengthening its offerings of Korean beef items such as the "Korean Beef Premium Steak" and the "Royal Korean Beef Steak," which feature sirloin and tenderloin steak cuts. Meanwhile, the Centum City Branch is targeting customers interested in health and lifestyle with related products such as olive oil and balsamic vinegar gift sets.

Special benefits are also being offered to corporations and bulk buyers who purchase holiday gift sets in large quantities. Through the "Lotte Gift Club," customers who buy over 1 million won worth of Chuseok food gift sets at offline stores can receive up to 7% of the purchase amount in Lotte gift certificates, depending on the total spend. On the online Lotte Department Store Mall, Chuseok food gift set purchasers are eligible for an 8% bonus benefit and can earn up to 8% in L.POINT rewards.

Yang Hyunmo, head of the food team at the Busan Main Branch of Lotte Department Store, said, "This year’s Chuseok gift sets were prepared to reflect the diverse lifestyles and refined tastes of our customers, tailored to the characteristics of each branch. We have made sure customers can compare and select from a wide variety of gift items."

This content was produced with the assistance of AI translation services.