Lotte to Hold 11th Super Blue Marathon on Hangeul Day

To Be Held at Peace Plaza, Peace Park in Mapo-gu on October 9

Promoting Disability Awareness as People with and without Disabilities Run Together

Lotte Group announced on September 3 that it will hold the 11th Super Blue Marathon at the Peace Plaza in Peace Park, Mapo-gu, Seoul, on October 9.

The Super Blue Marathon is Lotte's flagship social contribution program, where people with and without disabilities wear blue shoelaces symbolizing hope and independence for people with disabilities, and walk or run together to foster communication and exchange. This year's event will feature four courses: Super Blue Walk (1.6 km), Super Blue 5 km, 5 km, and 10 km.

Registration will be open to the first 8,000 participants until October 10. The participation fee for non-disabled participants is 30,000 won. People with disabilities may sign up for free, including up to three accompanying persons, for a maximum of four participants per registration.

Since 2013, Lotte has partnered with Special Olympics Korea to run the Blue Campaign, aiming to encourage proper language regarding people with disabilities and raise awareness. "BLUE" stands for "Beautiful Language Use will Echo," reflecting the belief that beautiful words resonate. Expanding on the spirit of the campaign, Lotte has hosted the Super Blue Marathon since 2015, with approximately 80,000 cumulative participants.

This year, in particular, as the event will be held on Hangeul Day, the main message has been set as "Deliver the Right Words to People with Disabilities." The event will focus on promoting appropriate language for disabilities and sharing the significance of disability awareness. Prior to the race, a 'Super Blue Running Class' will be offered. On the day of the marathon, there will be performances by Loti·Lori and by the "SOK Ensemble," made up of musicians with developmental disabilities.

A Lotte official stated, "The Super Blue Marathon is valuable as it brings together people with and without disabilities to walk and run, promoting mutual understanding of differences. This year, with the event falling on Hangeul Day, we hope it will serve as an opportunity to encourage proper understanding of disabilities by reflecting on the language and expressions we use in daily life and naturally spreading correct awareness."

This content was produced with the assistance of AI translation services.