[Today's New Product] Seongsu's Hot Dessert Spot Comes to Convenience Stores... GS25 Han Jeongseon Chapssaltteok

Launch of "Han Jeongseon Yogurt Chapssaltteok" with Loromelo
Differentiated Dessert Targeting Growing Foreign Customer Base

GS25, the convenience store chain operated by GS Retail, announced on September 3 that it will exclusively launch the "Han Jeongseon Yogurt Chapssaltteok" in collaboration with K-dessert brand Han Jeongseon and dessert manufacturer Loromelo.

Han Jeongseon is a brand that has garnered attention by reinterpreting Korea’s traditional dessert, chapssaltteok (glutinous rice cake), with a modern twist. Starting from the café streets of Seongsu-dong and gaining word-of-mouth popularity on social media, it has become a must-try K-dessert among foreign visitors to Korea.

A model is looking at the Hanjungseon Yogurt Chapssalddeok at GS25. GS25

The new product being introduced this time is a reinterpretation of Han Jeongseon's signature "Yogurt Chapssaltteok" as a convenience store frozen dessert. The focus is on delivering the same flavor enjoyed at Han Jeongseon stores, with chewy chapssaltteok filled with refreshing yogurt cream. The price is 3,900 won.

In advance of the official launch, GS25 held a pre-release event on August 28 last month, offering a limited quantity of 400 pieces—200 each at its Gangnam, Seoul and Incheon Airport locations. At the event, there were long lines and the prepared stock sold out quickly.

Lee Harim, Dessert Team MD at GS25, said, "This time, GS25 has succeeded in achieving an exclusive industry collaboration with the K-dessert brand Han Jeongseon," adding, "We will continue to pursue collaborations that connect product categories and brand characteristics to deliver differentiated experiences."

This content was produced with the assistance of AI translation services.