[New Product of the Day] "Maximizing Refreshing Zest"... Kloud Non-Alcoholic Lemon Lime
Lotte Chilsung Beverage Adds a Refreshing Lemon and Lime Twist to Classic Beer Flavor
Lotte Chilsung Beverage is launching a limited edition of its non-alcoholic beer brand "Kloud Non-Alcoholic" called "Kloud Non-Alcoholic Lemon Lime," which features natural lemon and lime flavors.
On September 3, Lotte Chilsung Beverage announced the release of Kloud Non-Alcoholic Lemon Lime, which adds the refreshing notes of lemon and lime to the signature natural beer flavor of the original Kloud Non-Alcoholic. The new product was developed as a proactive response to the growing domestic non-alcoholic beer market.
Kloud Non-Alcoholic Lemon Lime delivers a refreshing and crisp taste by incorporating citrus fruit flavors that cater to the needs of women and younger consumers, who are the primary target audience for non-alcoholic beer. The zesty character of lemon and the distinctive tartness of lime blend harmoniously with the unique aroma components of hops, one of beer’s core ingredients, enhancing the beverage’s overall refreshment.
Notably, Kloud’s exclusive original fermentation method uses a special yeast strain that limits alcohol formation during production, making it possible to deliver the authentic taste and aroma of beer without an artificial alcohol removal process.
The product also features carefully selected premium ingredients, such as noble hops from Germany and malt sourced from Australia and Canada. With an alcohol content of 0.3% or less and only 12.8 kcal per 100mL, Kloud Non-Alcoholic Lemon Lime offers high satisfaction for consumers who want to enjoy delicious non-alcoholic beer while maintaining a healthy lifestyle.
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The package design maintains continuity with the original Kloud Non-Alcoholic brand while intuitively expressing the product identity through colors and fruit imagery reminiscent of lemon and lime, highlighting the refreshing and invigorating qualities of the beverage.
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