"34 Years After Seo Taiji: K-POP to Lead the World as a Cultural Powerhouse"... K-POP/KOC Cultural Olympics Daegu Branch Launch a Success

Ahead of the "K-POP/KOC Cultural Olympics Proclamation Ceremony," which will be held at Hangang Marebo In Wave in Seoul on September 20, the K-POP World Culture Olympics Daegu Branch launch ceremony and the K-POP World Federation Chairs’ introductory meeting took place in Daegu.

This event garnered significant attention as it marked the official start of efforts to globalize Hallyu and establish new cultural sovereignty.

At an event held at a restaurant in Seo-gu, Daegu, Lee Sangyoung, co-chairman, took the microphone to deliver a greeting. (From left in the photo) Byeong Geonsu, co-chairman of Daegu; Park Gihwal, president; Choi Okju, ombudsman president; Lee Sangyoung, co-chairman of Daegu; Kwon Dongjin, vice president.

During the event, President Park Kihwal remarked in his greeting, "Starting with Seo Taiji in 1992, leading to TVXQ and BTS, I founded K-POP Co., Ltd. 12 years ago and established the K-POP Academy in 2014, steadily laying the groundwork until now."

He continued, "Through Korea's sustainable development, we must advance toward becoming the world’s greatest festival, generating a global buzz comparable to FIFA football. Just as the Beatles and Michael Jackson have faded with time, the monarchy of pop will also pass, 34 years after Seo Taiji."

He also expressed his ambition, saying, "The Republic of Korea, which achieved the Miracle on the Han River, will leap forward as a cultural powerhouse. With the upcoming Proclamation Ceremony adding momentum, we will unite our intentions and achieve cultural sovereignty."

Provided by the Daegu Chapter of the K-POP World Culture Olympics

Next, Lee Sangyoung and Byeon Kyungsu, co-chairs of the Daegu Metropolitan City branch, took the microphone and declared, "We will contribute to the globalization of Hallyu through Daegu's persistent efforts to widely expand K-POP, which can be enjoyed by people worldwide."

Meanwhile, the "K-POP | K-O-C Cultural Olympics Proclamation Ceremony"—hosted and organized by Yeonyeong Entertainment Co., Ltd. and sponsored by the K.O.C Preparatory Committee and the K-Pop Supporters Cooperative Association—will be held in grand style on September 20 at Seoul's Hangang Marebo In Wave, alongside the K.O.C formation ceremony and an award ceremony, declaration event, publication celebration, and the HALF Hollywood Asia Forum.

This content was produced with the assistance of AI translation services.