KB Financial Group Named Lead Partner of "Kiaf SEOUL" for Third Consecutive Year... "Communicating with Customers Through Art"

Artist Kim Taeksang’s Works on Display at the "KB Special Pavilion"
"KB Atelier" Features Emerging Artists

KB Financial Group has become the lead partner of "Kiaf SEOUL" for the third consecutive year.

At the opening ceremony of the '2026 KIAF Seoul·Frieze Seoul' held on the 2nd at COEX in Gangnam, Seoul, O Se-hoon, Mayor of Seoul (fifth from the left), Choi Hu-iyoung, Minister of Culture, Sports and Tourism (sixth from the left), and Yang Jong-hee, Chairman of KB Financial Group (eighth from the left), pose for a commemorative photo along with other guests. KB Financial

On September 2, KB Financial Group announced that it will participate as the lead partner of the international art fair Kiaf, held at COEX in Gangnam, Seoul, through September 6. Since its launch in 2002, Kiaf has highlighted the excellence of Korean art to the world.

At the "KB Special Pavilion," the company will present a special exhibition titled "A Gathering of Stars" together with artist Kim Taek-sang, who has built his artistic world through explorations of light and color. This exhibition sheds light on the value of accumulation that is shared by art and finance by connecting the artist’s theme of "accumulation of time" with the "trust" that KB Financial Group has built with its customers over many years.

There will also be a "KB Atelier" showcasing works by promising emerging artists. It has been designed as an open space where anyone can enjoy the art in comfort. The works of emerging artists Joyce Jin and Song Inouk, who have built a meaningful relationship with KB Financial Group, will be exhibited. Both artists received the "KB Star Award" at the special exhibition for emerging artists during the "2026 Gallery Art Fair" in April. Joyce Jin will collaborate with KB Financial Group on a calendar project, while Song Inouk will participate in the production of the trophy for the "KB Financial Golden Life Championship" to be held this month.

A KB Financial Group official stated, "It is meaningful to join Kiaf SEOUL as the lead partner, delivering the vibrant energy of Korean art to the world. Going forward, KB Financial Group will continue to use culture and the arts as a medium to deepen communication with customers and serve as a strong partner supporting the sustainable growth of the local art ecosystem."

This content was produced with the assistance of AI translation services.