K-Games Achieve KRW 120 Billion in Business Consultations at Gamescom

Ministry of Culture, Sports and Tourism and Korea Creative Content Agency Operate Korean Pavilion
Expanded to 13 Participating Companies

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on September 2 that the Korean Pavilion at Gamescom, held in Cologne, Germany, for five days from August 26, facilitated business consultations worth a total of KRW 120 billion. This result stemmed from 554 business-to-business (B2B) meetings.

Korea Creative Content Agency's on-site Korean Pavilion at Gamescom / Korea Creative Content Agency.

The pavilion featured 13 participating companies, two more than last year, including Nanali, Dev Unlimited, Ludens, MyTurn, Mayfly, Aveton, NW, and NBox Games. Among them, Ludens delivered a presentation to global investors through Gamescom’s official investment program, the Gamescom Invest Circle, gaining opportunities to attract investment.

For the first time, the Korea Creative Content Agency launched the "Korea Indie Game Showcase in Gamescom" to facilitate smooth consultations. This event allowed participating companies to demonstrate their flagship titles, attracting 5,500 buyers.

Kim Dohyun, CEO of Genie Soft, said, "We were able to discuss publishing, investment, and intellectual property (IP) utilization with international business partners. We plan to continue follow-up discussions to further specify our entry into global markets." Moon Hyungwoo, CEO of Can Opener, stated, "We witnessed a positive response from German users. In particular, the number of product wishlist registrations increased significantly compared to before the event."

Korea Creative Content Agency at the Korea Pavilion set up at Gamescom / Korea Creative Content Agency.

Prior to Gamescom, the Korea Creative Content Agency also held its first "Foreign Gamer Test (FGT)" to evaluate the localization quality of Korean games. Fourteen game companies participated, yielding a total of 972 feedback results. The agency also held a meeting with participating companies to discuss difficulties during the overseas expansion process and explore policy support measures.

Looking ahead, the agency plans to run national pavilions at the Tokyo Game Show in September, Brazil Game Show in October, and Gamescom Asia (Thailand) to continue supporting overseas expansion of Korean games. Kim Sungjun, Director of the Game Technology Division, said, "We will further strengthen our step-by-step support system, from preliminary market analysis and on-site promotions to follow-up business connections."

This content was produced with the assistance of AI translation services.