Israel: "Korea Leads Global Beauty Trends... Great Synergy Expected Between Both Countries"

Israeli Cosmetics Showcase Held

"We believe that the synergy created when Israel's technological prowess meets Korea's market expertise will be significant."

Products of Pulogen, a subsidiary of Lumenis, an Israeli beauty medical device company, are on display at the embassy residence on the 2nd. Photo by Minyoung Cha

On September 2, Tamar Kosher Maron, Head of the Trade and Investment Division (TradeIL Korea) at the Embassy of Israel in Korea, stated at the Israeli Cosmetics Showcase event held at the embassy residence, "Korea is a market that leads the global beauty industry." The event was organized to introduce Israeli cosmetics and beauty device companies to the domestic market.

Barak Shine, Chargé d'Affaires of Israel to South Korea, also delivered a congratulatory speech, saying, "Today marks a meaningful occasion to introduce Israel's beauty industry, which combines science, nature, and innovation, to Korea." He added, "I hope this event will further expand interactions and cooperation between the beauty industries of both countries."

Barak Shine, Chargé d'Affaires of Israel to South Korea (center), is delivering a congratulatory speech. Photo by Minyoung Cha

Israeli cosmetics emphasize advanced R&D capabilities and high-quality ingredients as their main strengths. The six brands introduced at the event were Cellalove Health & Aesthetic, Pulogen by Lumenis, Mahut by Dr. Marina Landau, Neox Derma Care, On Makabim, and Herbaliste. Among them, Head Maron introduced global beauty medical device company Lumenis, saying, "It is likely the most well-known in Korea."

A representative from Lumenis in Korea personally demonstrated 'Stop VX2,' the signature product of its subsidiary Pulogen. This radio frequency device for facial use is distinguished by its lightweight and ergonomic design compared to other products. He said, "Lumenis, the parent company, was the first in the world to create aesthetic devices for home care." He added, "Inmode, which is famous for its RF devices, was also founded by former Lumenis staff." He emphasized, "Lumenis is regarded as a pioneer of RF devices not only in Korea but also worldwide."

Dr. Marina Landau, founder and CEO of Mahut by Dr. Marina Landau, emphasized in a video message, "The most important thing in our research is the epidermal barrier." She added, "The epidermal barrier is a skin barrier system necessary for maintaining moisture and protecting skin functions." She further explained, "We incorporate scientific thinking into our product solutions."

Premium hair care brand Herbalist product. Photo by Chamin Young

Meanwhile, the event was attended by representatives from the domestic cosmetics distribution industry and beauty influencers. On-site consultations with representatives from the Israeli Trade and Investment Division also took place.

This content was produced with the assistance of AI translation services.