Israel: "Korea Leads Global Beauty Trends... Great Synergy Expected Between Both Countries"

Israeli Cosmetics Showcase Held

"We believe that the synergy created when Israeli technological prowess meets Korean market experience will be significant."

Products of Pulogen, a subsidiary of Lumenis, an Israeli beauty medical device company, are on display at the embassy residence on the 2nd. Photo by Minyoung Cha

On September 2, Tamar Kosher Maron, Head of the Trade and Investment Mission (TradeIL Korea) at the Embassy of Israel to South Korea, stated at the Israeli Cosmetics Showcase held at the ambassador’s residence, "Korea leads the trends in the global beauty market." The event introduced Israeli cosmetics and beauty device companies to Korea.

Barak Shine, Acting Ambassador of Israel to South Korea, also delivered a congratulatory address, saying, "Today is a meaningful opportunity to introduce Israel’s beauty industry—where science, nature, and innovation converge—to Korea. I hope that this event further expands exchange and cooperation between the beauty industries of our two countries."

Barak Shine, Chargé d'Affaires of Israel to South Korea (center), is delivering a congratulatory speech. Photo by Minyoung Cha

Israeli cosmetics highlight their strengths in R&D technology and high-quality ingredients. Six brands were showcased at the event: CellaVe Health and Aesthetic, Pologen by Lumenis, Mahut by Dr. Marina Landau, Neox Dermacare, OnMaccabim, and Herbaliste. Maron introduced Lumenis, a global beauty medical device company, noting, "It is likely the most recognized brand in Korea."

The Korean representative for Lumenis demonstrated the signature product of its subsidiary Pologen, the 'Stop VX2.' This facial radiofrequency (RF) device is lighter and ergonomically designed compared to other brands. He explained, "The parent company, Lumenis, created the world's first at-home aesthetic device," and continued, "InMode, renowned for its RF devices, was also founded by former Lumenis employees." He emphasized that Lumenis is "the original pioneer of RF devices not only in Korea but also worldwide."

Dr. Marina Landau, CEO and founder of Mahut by Dr. Marina Landau, addressed the audience through a video, stating, "The most important aspect of our research is the epidermal barrier," describing it as "a skin barrier system essential for moisture retention and maintaining skin function." She added, "We incorporate scientific thinking in providing product solutions."

Premium hair care brand Herbalist product. Photo by Chamin Young

Meanwhile, the event was attended by Korean cosmetics distribution industry figures and beauty influencers. On-site consultations with officials from the Israel Trade and Investment Mission were also available.

This content was produced with the assistance of AI translation services.