Artist Company Approves Sale of Ad-Tech Platform Business

Artist Company has approved the sale of its ad-tech platform business at an extraordinary general meeting of shareholders.

According to Artist Company on September 2, the funds secured through this sale will be focused on investing in the release of new content and in new businesses based on content intellectual property (IP) in the second half of this year.

Artist Company is preparing a total of four dramas for the second half of this year: Good Partner 2, Doctor Cha Jeongsook 2, Bounce, and Gunmu. “Good Partner 2” and “Doctor Cha Jeongsook 2” are scheduled to air either this year or next year, while the remaining two series are targeting production next year.

The company will also step up its actor IP-based brand business. It plans to launch a beauty brand in the fourth quarter of this year and, as of yesterday, signed a strategic memorandum of understanding (MOU) with TikTok for global brand business collaboration.

For Artist Company’s global brand business based on actor IP, the actors themselves will take part in both planning and development. Artist Company will devise the brand leveraging the intellectual property of its affiliated actors, while TikTok will serve as a channel for promotion, distribution, and sales of the brand. Currently, preparations are underway for launching on TikTok Shop in Japan and the United States. Both companies are jointly pursuing every step prior to launch, from establishing localized market entry strategies to co-planning marketing efforts by matching with local creators.

Artist Company believes that the partnership with TikTok will not stop at brand commerce, but will also lead to the broader dissemination of Artist Company’s content IP. Given the nature of the platform, where short-form videos spread regardless of language or region, scenes from its productions and actors can become channels to connect with a global fandom.

Seunghyun Park, CEO of Artist Company, said, “In addition to the four pieces of content being prepared for the second half of this year, Artist Company has, for the first time, concretized a structure in which actor IP-based brands are sold directly to global consumers. The stories accumulated through our productions and the influence built by our actors are our company’s dual assets, and we will continue to develop Artist Company’s unique IP business model across both branding and content.”

This content was produced with the assistance of AI translation services.