Cheongsong County Raises the "Integrity Temperature" Starting From the Morning Commute

Integrity Guardians from Grades 7 to 9 Lead by Example
Expanding a Trustworthy Public Service Culture

Cheongsong County in North Gyeongsang Province has begun building a trustworthy public service culture from within the organization by sharing the value of integrity with its employees on their way to work.

The county announced that on September 1, it held the "2026 Integrity Campaign" for staff entering the main entrance of the county office as they arrived for work.

‘Wind of Integrity’ Spreads on the Way to Cheongsong County Office, Changing Public Service Culture
Photo by Cheongsong County

The campaign’s purpose was not only to raise public officials’ awareness of integrity, but also to spread an organizational culture where integrity is practiced voluntarily in both work and daily life. The ultimate goal is to lay the foundation for trustworthy administration that residents of the county can truly experience.

Adding further significance, “Integrity Guardians” composed of 7th to 9th-grade administrative officers from various departments participated directly in the campaign.

The Integrity Guardians welcomed their colleagues to work under the theme of “Practicing Integrity Together, Cheongsong That Earns Trust,” emphasizing the importance of upholding integrity. The initiative focused on expanding a culture of integrity within the organization through participation and empathy from employees rather than one-way education or directives.

The campaign stood out for transforming the stiff, heavy image of "integrity" into a friendly and approachable activity during the morning commute. As staff participated naturally, it reinforced the idea that upholding small principles and practices in their work ultimately leads to increased public trust in county administration.

One employee who joined the campaign said, "It reminded me that making integrity a part of everyday life, starting with small actions, is important," adding, "I hope a culture of mutual trust and respect will continue to spread in the public sector."

Integrity cannot be achieved solely through one-time campaigns or slogans. When public employees' individual actions take root as part of the organizational culture, and those changes drive fairness and transparency in administration, public trust will follow. Attention is now focused on whether this morning campaign will inspire voluntary integrity throughout Cheongsong County’s public administrative sector.

This content was produced with the assistance of AI translation services.