Grip Sees 52% Surge in Average Transaction Value in First Half of Year

Number of New Live Commerce Buyers Up 48% Year-on-Year

Grip Company announced on September 2 that the average transaction value per seller on its commerce creator platform, "Grip," increased by 52% year-on-year in the first half of this year, marking the platform’s largest-ever growth rate.

The growth in transaction volume during the first half was driven by a rise in the average order value of live commerce transactions, along with an increase in the number of new customers. This year, Grip's average order value per transaction rose by 16% compared to the same period last year, while the number of new buyers increased by 48%.

Notably, top creators on Grip—such as Manyeotjotjang, Sseuribaek, and Heungjeongdaehwanggun—enjoy an average repeat purchase rate of 87% or higher, with more than two orders, based on their strong fanbases. Analysis of these creators' viewer data shows that each month, an average of about 30,000 loyal users watch their live broadcasts for an average of 91 minutes.

Launched in 2019, Grip is a live commerce platform that allows anyone to easily sell products through live streaming using a mobile phone. The platform supports small businesses and creators through a variety of growth programs, including: assignment of specialist MDs for live commerce, hands-on live broadcasting education, and provision of marketing cash to increase exposure.

Kim Jooseok, Head of Seller Business at Grip Company, said, "By proactively supporting the infrastructure that enables anyone to commercialize their own content, we have been able to drive meaningful sales growth. As live commerce enters a new phase, transforming from a simple sales channel into a core platform for creator businesses, we will continue to focus on uncovering diverse growth success stories."

This content was produced with the assistance of AI translation services.