Hironik Begins Initial Distribution to North America in Partnership with Venus Concept

Hironic has commenced the distribution of its initial shipment to North America in partnership with Venus Concept.

According to Hironic on September 2, the company signed an exclusive distribution agreement for the United States and Canada with Venus Concept in July. Venus Concept is responsible for local distribution and sales, and subsequent orders will be shipped sequentially according to the supply schedule.

This agreement is a long-term partnership designed to expand the scope of cooperation beyond just the sales of specific products, covering both existing and future new products. Previously, Hironic's North American business mainly focused on finding local distributors. Now, leveraging Venus Concept's direct sales organization, the company has moved into the actual supply phase.

Venus Concept supplies products to more than 60 countries and operates its own sales organizations in 11 major markets, including the United States. Hironic plans to utilize Venus Concept's established local sales network and hospital–clinic connections to reduce the time and costs required for North American market entry and to secure a solid foundation for sales and service.

The 'Doublo x Venus Signature Edition' is a North America-exclusive model developed based on Hironic's 'New Doublo 2.0.' By combining a radiofrequency (RF) microneedle handpiece and a plasma handpiece into a single platform, the device is designed to treat both the epidermis and the dermis layers of the skin. This product has received U.S. FDA 510(k) clearance.

Starting with the initial equipment supply, Hironic plans to increase the number of installations in the North American region and expand the supply of consumables such as dedicated tips. As procedures are performed repeatedly after equipment installation, continued demand for consumables is expected, creating a business structure in which consumable sales grow in line with the cumulative number of installed units. In fact, during the first supply phase, orders for consumables and parts were also placed alongside the equipment.

A representative from Hironic stated, "This partnership goes beyond simple distribution and forms a long-term partnership to expand cooperation across future new products as well. By leveraging Venus Concept's local sales network, we aim to build a solid foundation for our North American business and create a structure where both equipment and consumables sales grow together."

This content was produced with the assistance of AI translation services.