KakaoPay Insurance Tops Pet Insurance Category at the "2026 Brand of the Year Awards"

"Voted by Consumers"

Over 10,000 Policies Sold Since March Launch

KakaoPay Insurance announced on September 2 that it has been selected as the No. 1 brand in the pet insurance category at the "2026 Brand of the Year Awards," organized by the Korea Consumer Forum.

The Brand of the Year Awards is a ceremony in which consumers themselves vote to choose the brand that best represents the year. This year, a national vote was conducted both online and through one-on-one phone surveys from June 29 to July 12, with a total of 772,399 participants. KakaoPay Insurance’s pet insurance garnered the most votes, earning recognition as the top brand in the pet insurance category.

The company explained that the rapid growth in sign-ups since the initial launch has translated into strong user support, which is particularly meaningful. KakaoPay Insurance’s pet insurance surpassed a cumulative total of 10,000 contracts since its launch in March.

KakaoPay Insurance designed its pet insurance policy to help pet owners prepare in advance when their pets are healthy, and to provide assistance when treatment is needed. In addition to surgery costs, the policy covers a variety of medical expenses that may arise during pet ownership, such as MRI and CT scan fees, hospitalization costs, and outpatient treatment expenses. It offers coverage for same-day medical expenses up to 5 million won per surgery, and up to 40 million won annually. There is no limit to the number of claims within the annual coverage amount.

Beyond insurance, the company also offers services that support all aspects of pet care. The “TogetherFindDog” service, for example, helps with the early discovery of missing pets by sharing lost pet information with nearby users based on location data. In addition, in collaboration with trainer Kang Hyungwook, KakaoPay Insurance also releases content on pet health management and the development of a proper pet care culture.

Yeonggeun Jang, CEO of KakaoPay Insurance, said, “I sincerely thank all the users who selected KakaoPay Insurance’s pet insurance as the No. 1 brand in the pet insurance category at the Brand of the Year Awards,” adding, “We will continue to provide meaningful insurance policies and services that genuinely help our users.”

This content was produced with the assistance of AI translation services.