[Today's New Product] "Light with Zero Sugar"... 'Soonhari Jin' Now Available in Bottles

Lotte Chilsung Beverage Expands Bottled Soonhari Lemon and Grapefruit Jin
Distribution Focused on Restaurants and Hospitality Channels

Lotte Chilsung Beverage is launching its fruit-flavored sparkling alcohol brand 'Soonhari Jin' bestsellers, 'Soonhari Lemon Jin' and 'Soonhari Grapefruit Jin', in new bottled versions.

Lotte Chilsung Beverage announced on September 2 that it has decided to expand the lineup of Soonhari Lemon Jin and Soonhari Grapefruit Jin from their existing canned versions to include new bottled products, aiming to broaden consumer choices for the Soonhari Jin brand.

Soonhari Jin, a leading RTD (Ready To Drink) alcoholic beverage from Lotte Chilsung Beverage that has enjoyed an average annual growth rate of 34% since its launch in May 2021, recorded sales of approximately 17 billion won in the first half of this year—already surpassing last year's total sales of 16.2 billion won. Boosted by the early-year launches of Soonhari Yuja Jin and Soonhari Sangria Jin, Soonhari Jin is expected to more than double its previous year's sales by the end of this year.

The two new bottled varieties of Soonhari Jin have an alcohol content of 9%, with a volume of 330 mL. They maintain the brand’s signature characteristics, including a rich fruit aroma and taste achieved by freeze-infusion, and zero sugar. Starting early September, the new bottled items will be available mainly through hospitality channels such as restaurants and bars.

This content was produced with the assistance of AI translation services.