[Feature] "Chuseok Gifts Should Be Wando Abalone"... Nationwide Sales Promotion Campaign in Full Force

Large-Scale Direct Sales Markets in 14 Locations Across 5 Regions to Boost Consumption
Diversified Distribution Channels Including Corporate Group Purchases and Advance B2B Orders

As abalone fish farms in Wando, South Jeolla Province suffer from a triple whammy—shrinking seafood consumption, rising public utility rates, and a prolonged supply-demand imbalance due to increased production—Wando County is launching a major promotional campaign to boost consumption around the Chuseok holiday.

Moving beyond seeking temporary holiday market benefits, Wando County is aiming for a direct breakthrough with hands-on, on-the-ground marketing that targets the capital region and other key locations nationwide.

Wando County is launching an extensive direct transaction promotion campaign at 14 key locations nationwide to support fishing households struggling with consumer downturn and price collapse. Provided by Wando County

Solidarity Among Seven Key Local Institutions... Large-Scale Direct Transaction Markets in Metropolitan Cities

Until September 24, Wando County will implement the "2026 Chuseok Abalone Promotion Master Plan" at 14 locations across five regions nationwide, including Seoul, Gyeonggi Province, Busan, Incheon, and Gyeongsan in North Gyeongsang Province.

The kickoff for this campaign is local public-private cooperation. On September 10 in front of the artificial waterfall at Wando Traditional Market, seven major local institutions and organizations— including Wando County Mayor Kim Shin, Wando County Council, Wando Police Station, Wando Coast Guard, Wando Fire Station, Wando Office of Education, Wando Nonghyup, and Wando County Government Employees Labor Union—will gather to host a “Chuseok Abalone Gift Giving Commitment Campaign,” signaling the official start of this collective effort.

At the same time, the county will repeatedly launch large-scale direct transaction markets targeting consumers in major cities. Starting with the “Jeonnam Province Direct Transaction Market Grand Event” at Deungnamu Neighborhood Park in Nowon-gu, Seoul, direct transaction markets featuring specialty products from clean Wando will open in Dobong, Guro, Gangdong, and Songpa Districts, at the Seoul City Hall grass plaza (Seoro Market), and around Suseongmot in Daegu.

Gift sets of Wando abalone secured through targeted marketing are awaiting mass shipment. Provided by Wando County

All-Out Approach From Large Retailers to Corporate B2B and Online Promotions

The county’s distribution channel diversification strategy is also working with precision. Wando County is conducting joint bulk-purchase promotions in partnership with major retail corporations such as Lotte Mart (Wando Jeonbok Co., Ltd.), E-Mart (Happy Jeonbok), and GS Fresh (Cheongdam Seafood).

A special task force will also make targeted visits to major corporations in other regions—such as Ajin Industry in Gyeongsan, North Gyeongsang Province—to secure pre-orders for holiday gift B2B sales.

Online accessibility has also been greatly enhanced. Through its official online marketplace, "Wando Clean Market," the county is running a Chuseok promotional event through September 27, offering a 5,000-won discount coupon for purchases over 30,000 won, thereby capturing non-face-to-face consumption demand.

Pre-Orders Surpass 90 Million Won... Maximum Logistics Support for Island Regions

This all-out marketing drive is producing immediate results. As of August 31, pre-shipments of Wando abalone gift sets totaling 90,580,000 won have been completed, thanks to partnerships with organizations such as the World-OKTA (World Federation of Overseas Korean Traders Associations), the Jangbogo Hansang Award Winners’ Association, and Daewoo E&C.

All outgoing shipments are being supplied through Wando Jeonbok Co., Ltd., benefiting the local economy. The county has also prepared maximum logistics support to prevent disruptions amid the holiday surge. From September 14 to 23, Wando County and Wando Post Office will work together in the largest abalone production areas of Nohwa and Bogil to support package dispatch operations, increase delivery vehicles, and establish dedicated drop-off locations, providing multifaceted logistics support for island regions.

Wando County plans to ensure that this Chuseok promotion generates lasting momentum for consumer spending through the end of the year, rather than a one-off event. The county aims to maximize the brand value of Wando abalone and promote income stability for fish farms by linking the campaign to the October Garak Market Oktoberfest, special metropolitan sales events for seafood, Maponaru Shrimp Paste Festival, six direct transaction markets during the November kimchi-making season, and a year-end corporate New Year’s Eve countdown event at a scenic sunrise location on December 31.

This content was produced with the assistance of AI translation services.