[Today's New Product] Ria Bulgogi Goes Spicy... Lotteria Unveils 'Ria Bulgogi Red'

The Sweetness of Bulgogi Meets the Heat of Cheongyang Chili Peppers
Introducing "Ria Bulgogi Red" and "Ria Bulgogi Double Red"

Lotteria announced on September 1 that it will launch two new menu items, "Ria Bulgogi Red," which feature Korean-style spiciness added to its signature "Ria Bulgogi" burger, on September 3.

The new products feature a unique "sweet and spicy" flavor by combining the signature sweetness of bulgogi with the spiciness of Cheongyang chili peppers. According to the company, they aimed to create an authentically Korean "deliciously spicy" taste by utilizing the fresh and clean heat unique to Cheongyang chili peppers, without making it overly intense.

Lotteria Ria Bulgogi Red. Provided by Lotteria GRS

"Ria Bulgogi Red" provides a richer and heartier flavor by layering red bulgogi sauce and fried potato strips on a bulgogi patty. The other menu item, "Ria Bulgogi Double Red," adds a double patty and cheese, enhancing satiety.

A Lotteria GRS representative said, "As customer expectations for spiciness have shifted from simple heat to a combination of flavors, we developed these new products so that the original sweetness and spiciness of the Ria Bulgogi could be enjoyed together." The representative added, "By adding the unique sweet-and-spicy layer, we expect a strong response not only from customers who love spicy food but also from those seeking a new Ria Bulgogi experience."

This content was produced with the assistance of AI translation services.