LX Hausys Opens 'Discovery of Taste' Exhibition Space at Flagship

Spaces Reflecting Hee-Young Roh’s Personal Taste Unveiled
Kitchen Featuring “Hino Green” Color Receives Positive Response

LX Hausys will unveil an exhibition space themed "Discovery of Taste" this fall.

A kitchen scene themed 'Discovery of Taste' at the LX Z:IN flagship showroom of LX Hausys located in Gangnam-gu, Seoul. LX Hausys

On September 1, LX Hausys announced that it has created a variety of residential exhibition spaces, including kitchens and living rooms, at its flagship exhibition hall "LX Z:IN Flagship" located in Gangnam-gu, Seoul, all under the theme of "Discovery of Taste."

The "Discovery of Taste" concept embodies the idea of interior spaces that fully reflect individual preferences, from color and material to texture and finish. Rather than choosing walls, floors, windows, kitchens, and other features as separate products, the exhibition aims to present spaces that are cohesively linked through a single personal taste.

For its first brand ambassador of the "Discovery of Taste" theme, LX Hausys has selected branding expert Hee-Young Roh, CEO of Hino Consulting Firm, and has set up a themed space in collaboration with her on the third floor of its flagship exhibition hall.

The exhibition features spaces such as kitchens, living rooms, entrances, laundry rooms, dressing rooms, and bathrooms—each reflecting the personal tastes of both LX Hausys and Ambassador Hee-Young Roh. Visitors can see how to decorate their own homes according to their individual preferences.

The distinctively colored kitchen area is drawing significant attention from visitors. LX Hausys developed a green palette called "Hino Green & Mint" as part of the "Discovery of Taste" theme. The luxurious kitchen is completed with a Himacs artificial marble countertop in "Hino Green" and furniture boards in "Hino Mint."

The living room space is designed to be stylish, using the "View Frame" window, "Diamant Fortis" wallpaper in a plaster pattern, and "Editon Stone" flooring.

LX Hausys plans to operate the exhibition so that visitors can not only experience a wide range of materials—such as window systems, flooring, wall panels, kitchen furniture, sliding doors, and insulation—but also receive immediate consultations for purchasing colors, materials, and design patterns that match their tastes.

Earlier, on August 27, LX Hausys released a video on Ambassador Hee-Young Roh’s YouTube channel showing the remodeling of an apartment to match the "Discovery of Taste" theme, which has surpassed 1.7 million views.

An LX Hausys official stated, "As consumer preferences for color, material, and pattern become more diverse, we will continue to offer products and spaces that embody the 'Discovery of Taste' concept," adding, "We aim to establish ourselves as a brand that proposes spaces to suit a wide range of tastes."

This content was produced with the assistance of AI translation services.