Damso Sosagol Sundae·Yukgaejang Wins "2026 Korea Representative Brand of Consumer Trust Award" for 12 Consecutive Years

The dining franchise brand "Damso Sosagol Sundae·Yukgaejang" has gained consumer trust through its Sosagol Sundae Soup and Yukgaejang, earning it the top honor in the Dining Franchise category at the "2026 Korea Representative Brand of Consumer Trust Awards." With this latest recognition, the brand has achieved the remarkable feat of winning the grand prize for 12 consecutive years.

Celebrating its 15th anniversary this year, Damso is preparing for a second leap forward by revamping its stores and menu offerings, leveraging its accumulated brand competitiveness.

Damso has strengthened its menu competitiveness by adding Bossam and hot pot dishes to its existing Sundae Soup and Yukgaejang lineup. Unlike typical Sundae Soup franchises, which mostly focus on meeting lunchtime demand centered around Sundae Soup, Damso differentiates itself by offering a combination of Sundae Soup, Yukgaejang, and Bossam. This enables the brand to capture a wider range of dining occasions, from lunch and evening dining to family and group gatherings.

In particular, the newly introduced Bossam menu has established itself as a key item that increases the average check per customer. In newly opened stores, approximately 16 Bossam dishes are sold on average per day, and the cooking process has been designed for relative simplicity, enhancing not only menu competitiveness but also operational efficiency in store management.

The stores themselves have undergone a complete transformation. Centered on new store openings, all aspects—from interior concept and space layout to fixtures, furniture, lighting, and finishing materials—have been renewed, creating stores with a clean and sophisticated atmosphere that sets them apart from conventional Sundae Soup restaurants.

Damso's polished spatial design and the creation of a stylish dining ambiance have helped attract a broad demographic, from Millennials & Gen Z to families, demonstrating the brand's strategic approach.

A Damso representative stated, "We are preparing for a new leap forward based on the love and trust we've received from customers over the past 15 years," adding, "We plan to respond to the evolving dining market by completely renewing our store environments, developing new menu items, and expanding our sales channels."

With 12 consecutive years as the winner of the Consumer Trust Representative Brand Award and its 15th anniversary, Damso is preparing for the next 15 years as a differentiated dining brand. By supplementing its existing strengths in Sundae Soup and Yukgaejang with high-value Bossam menu items and a comprehensive store upgrade, it sets itself apart from other Sundae Soup franchise brands.

This content was produced with the assistance of AI translation services.