USUL Offers Free Sampling of Three Vegetable Fragrances: "What Do Tomato, Bell Pepper, and Carrot Blossom Smell Like?"

Free Vegetable-Shaped Scent Strips Delivered to the First 3,000 Participants Throughout September

From Launch Discount Coupons to Signature Tote Bags in Celebration of the Official Store Opening

USUL offers a free vegetable collection scent strip to the first 3,000 people throughout September. The scent strips, modeled after tomato, bell pepper, and carrot, each contain one of the three fragrances: wild tomato, green pepper, and carrot blossom. (Photo by USUL)

Niche fragrance brand USUL has opened its official online store to allow customers to experience its first Vegetable Collection (THE VEGETABLE COLLECTION) firsthand. To commemorate the launch, the store is offering both a free scent sampling event and special launch promotions.

This event allows customers to experience all three scents: Wild Tomato, Green Pepper, and Carrot Blossom. Instead of the typical rectangular scent strips, each fragrance is presented on a vegetable-shaped strip modeled after a tomato, bell pepper, and carrot, adding wit and a unique sensibility to the collection.

The event will take place throughout September and is open to the first 3,000 participants. Applications can be submitted via the free scent sampling button at the bottom right of the official USUL online store (usul.kr). The set includes all three scent strips and free shipping by mail. Applicants will also receive a 5% discount coupon, valid for Discovery Sets and Perfume Hand Serum Creams.

USUL's Vegetable Collection reinterprets familiar vegetables—tomato, bell pepper, and carrot blossom—as fragrances, which are unusual as perfume ingredients. The Wild Tomato scent evolves from the green notes of tomato stems and leaves to ripe flesh and damp earth. Green Pepper transitions from the crispness of bell pepper and herbs to a white floral and musk accord. Carrot Blossom expresses the vitality of carrot seeds, roots, and flowers with citrus and transparent floral notes.

All three fragrances are available as Eau de Parfum (30ml) and as Perfume Hand Serum Cream (25g), which combines the feel of a fragrance with functional skincare benefits.

The vegetal notes—evocative of nature, including earthy, herbal, and vegetable elements—are emerging as a new trend, offering freshness to consumers who are weary of conventional scents.

Recognizing the challenge of choosing fragrances online, where sampling is not possible, USUL has planned a launch program that guides customers in stages—from free scent sampling, to trying the product on the skin, to the final purchase of the full product.

After making a first impression with the vegetable-shaped scent strips, customers can further experience the fragrances on their skin by choosing the Discovery Set or their preferred Perfume Hand Serum Cream. When purchasing a Discovery Set or Hand Trio, customers will receive a 10,000 won discount coupon, usable towards the Eau de Parfum, Ritual Set, or the set of three Perfume Hand Serum Creams. New members will also receive a 3,000 won welcome coupon and a free shipping coupon.

Signature tote bags Large (left) and Small (right) reflecting the brand identity of USUL. Limited quantities will be given away based on purchase amount during the official mall launch period. (Photo by USUL)

To celebrate the launch of the official online store, USUL has released signature tote bags that embody the brand’s identity as a limited-edition launch gift. Customers will receive a small tote bag for purchases totaling 100,000 won or more and a large tote for purchases of 150,000 won or more, with a choice between black or white. The offer applies only while supplies last, and selection of certain colors may be limited depending on availability.

An USUL representative stated, "Since fragrance is a product that can be difficult to judge by images or descriptions alone, we've designed this launch program to let customers discover the scents first, experience them on their skin, and then choose the fragrance that appeals to them most. We hope people will feel free to try these three familiar yet unconventional scents—tomato, bell pepper, and carrot blossom—as fragrances."

Details on USUL’s free scent sampling event and official online store promotions can be found on the USUL official online store.

This content was produced with the assistance of AI translation services.