Connecting Enterprise AX to Tangible Results... Samsung SDS to Hold 'REAL Summit 2026' on the 8th

Participation from Partners Including OpenAI and Anthropic
Expanded Hands-On Programs: Experience the Creation and Deployment of AI Agents

Samsung SDS announced on the 1st that it will hold its annual event, 'REAL Summit 2026,' on the 8th at the COEX Convention Center in Seoul.

This year’s REAL Summit will be held under the theme “The Future of Successful AX Innovation Realized with Samsung SDS’s AI Full Stack,” focusing on strategies and execution plans for companies not only to adopt artificial intelligence (AI) but to translate it into tangible results.

Samsung SDS logo. Samsung SDS

At the event, Samsung SDS will showcase technologies and services, as well as real customer cases, that support enterprise AI transformation (AX) based on its full-stack AI capabilities, including AI infrastructure, platforms, and solutions.

The keynote speakers include Junhee Lee, CEO of Samsung SDS; Kyunghoon Kim, Country Manager of OpenAI Korea; and Ki Young Choi, Head of Anthropic Korea.

CEO Junhee Lee will present the direction for AX, which involves not just the adoption of AI but redesigning corporate work and business around AI, and will outline strategies for successful AX execution based on Samsung SDS’s AI full stack.

OpenAI and Anthropic will discuss the developmental direction of global AI technologies and corporate AI utilization strategies, and share how collaboration with Samsung SDS will address diverse AX needs of enterprise customers.

Additionally, Youngjoo Kim, CTO at GS Caltex; Jongseong Park, Senior Executive Director & Head of Digital Transformation Office at Dongwon Group; and Jaeman An, CEO of Vessel AI, will speak to share case studies and outcomes from AI-based business projects with Samsung SDS.

In the afternoon, the agenda features 59 presentation sessions across a total of 10 tracks, including AX strategy, AX execution, manufacturing, retail and services, logistics, public sector, defense, and finance. Each session will provide industry- and topic-specific AX strategies and concrete implementation cases. Key AI partners of Samsung SDS, such as OpenAI, Anthropic, Google Cloud, Dell Technologies, Walden Robotics, FuriosaAI, and Tatum Security, will participate in person to share the latest AI technologies and business application cases.

This year’s REAL Summit also expands experiential programs, allowing participants to directly experience AI and cloud technologies and services. Through hands-on sessions, attendees can build their own AI agents on the enterprise generative AI platform “FABRIX” and try deploying cloud resources themselves on the Samsung Cloud Platform (SCP).

In addition, Samsung SDS will unveil the new “Co-Work” feature of its enterprise collaboration solution Brity Works for the first time, with an experiential program where attendees can try it out firsthand.

Samsung SDS will also host over 40 exhibition booths where AI solutions for enterprises from Samsung SDS and partners will be showcased in one place.

Participation in REAL Summit 2026 is available through pre-registration, and details on the event agenda and registration can be found on the official website.

Samsung SDS announced on the 1st that it will hold its annual event, "REAL Summit 2026," on the 8th at the COEX Convention Center in Seoul. Key speakers of REAL Summit 2026. Samsung SDS

This content was produced with the assistance of AI translation services.