Asterasys Selects Actress Jang Daa as the New Model for "Liftera2"

Asterasys, a company specializing in aesthetic medical devices, announced on September 1 that actress Jang Daa has been selected as the new brand model for Liftera2, its high-intensity focused ultrasound (HIFU) medical device.

New Brand Model of Asterasys Leaftera2, Actress Jang Daa / Photo by Asterasys

The company cited Jang Daa's sophisticated aura and natural image as reasons for the choice, stating that her persona aligns well with Liftera2’s brand message.

Going forward, Jang Daa will deliver the brand message of Liftera2 through advertisements, photo shoots, and digital content. The company expects that this collaboration will broaden its connection with the new generation and communicate Liftera2's brand image in a younger and trendier way.

Liftera2 is a medical device that delivers focused ultrasound to a specific depth beneath the skin and supports a range of applicators for treatment across various areas. The pen-type applicator, a feature of the previous Liftera series, is also utilized, enabling treatments tailored to the contours of the face.

An Asterasys representative stated, "The clear and sophisticated image of actress Jang Daa and her future potential are well aligned with the brand direction Liftera2 pursues," adding, "With this model selection, we will further enhance communication with our consumers."

This content was produced with the assistance of AI translation services.