'ACE' Meets 'Ace'... Korea Investment Management Launches Collaboration Campaign with Haitai Confectionery

Unique marketing initiatives are being launched to enhance familiarity with ETF (Exchange-Traded Fund) brands and broaden their connection with the public by creating unconventional collaborations between financial investment and popular consumer goods.

On September 1, Korea Investment Management announced that it is running a collaborative campaign between its ETF brand 'ACE' and Haitai Confectionery’s flagship snack, ‘Ace’.

This event, which runs until October 31, has been planned to expand brand awareness beyond the traditional investor target audience and into the daily lives of general consumers.

The collaborative Ace products will feature both a prize draw number and a QR code linked to the event application page printed on the packaging. Customers who purchase Ace snacks can enter the prize draw number on the event page to participate. A total of 10 winners will be selected by lottery to receive one don (approximately 3.75g) of gold, representing the flagship product 'ACE KRX Gold Spot ETF.' Additional prizes, including a KRW 30,000 Shinsegae gift certificate for 200 winners, Ace snacks for 100 winners, and coffee gifticons for 1,000 winners, will be provided to a total of 1,310 participants.

The prize draws will take place in three stages. Winners of the gold and Shinsegae gift certificates will be selected during the 'Hantu Station' live seminars hosted by Korea Investment Management, scheduled for September 30 and November 4 (five gold prizes and 100 gift certificates per broadcast). The results for Ace snack and coffee gifticon prizes will be announced on November 18 on the websites of ACE ETF and Haitai Confectionery.

ACE ETF has prepared an additional event. Customers who participate in the Ace collaboration product event and also add the ACE ETF KakaoTalk channel as a friend will be eligible for a draw where 1,000 participants will receive a coffee gifticon. These prizes can be received in addition to the ones from the Ace snack purchase event.

Nam Yongsoo, Head of ETF Division at Korea Investment Management, stated, "Ace, Haitai Confectionery’s signature snack, has been beloved by the public since its launch in 1974, and we expect that this collaboration will significantly raise general consumers' awareness of the ACE ETF brand. We hope that those unfamiliar with ETFs will find our ACE ETF more approachable through this campaign."

This content was produced with the assistance of AI translation services.