A Night of Local Culture at Yecheon Geumdang Night Walk... Haeborae Market to Open

Operates September 4-5 at Geumdang Sil Traditional Village
Connecting Local Consumption Through Food, Handicrafts, and Experiences

A local market featuring the unique offerings of small business owners and workshops in the region will be set up at the “Geumdang Night Walk” in Yecheon, North Gyeongsang Province, which brightens up the local nights. This draws attention as a new experiment aimed at channeling tourist foot traffic into local consumption, going beyond the scope of a typical festival side event.

Yecheon County Office Building
Photo by Byunggun Kwon

On August 31, the Yecheon Culture and Tourism Foundation announced that it will host the “Yecheon DMO Haeborae Market” in conjunction with the “2026 Yecheon Geumdang Night Walk,” which will be held from September 4 to 5 at Geumdang Sil Traditional Village.

“Haeborae Market” is a pop-up local market organized by Yecheon’s Destination Management Organization (DMO) to introduce local sellers and their products to visitors. The concept is designed to enable tourists to directly purchase and experience local foods and handicrafts, thereby cultivating a structure in which tourism consumption contributes to the local economy.

A wide range of local sellers from across Yecheon will participate in the market. “Kkotdalm” will offer flowers and flower arrangement experiences; “Seonmulgat-eun Oneul” will sell honey and agricultural products; and “Mihwadangjocha” will welcome tourists with coin jerky, mochi, nuts, perilla oil, and more.

“Nullineun Mippeuda” will present homemade fruit products and beverages, while “Oneuldo Candy Coffee” will serve up artisanal desserts and drinks. The market will also feature cup fruits from “OneuldoGwail,” as well as traditional pickles and preserved foods using local produce from “Jia Farm.”

A wide variety of handcrafted goods from local workshops will also be highlighted. Participants such as “Bbeunggeu Sewing,” “The J-Danword,” “MANO,” “Leather Workshop Hwan,” “Wild Flower Workshop,” and “Bottari Workshop” will each showcase their own distinctive creations.

In particular, the foundation emphasizes that this market will be more than a one-time sales event and will serve as a testing ground to verify the competitiveness of Yecheon’s local products.

By analyzing on-site customer preferences and consumption patterns, the foundation plans to expand sales channels for local vendors step by step—connecting the results to future collaborative product development, integrated branding, and online sales.

Attention is also focused on whether combining the nighttime tourism program with the local market at the traditional cultural space of Geumdang Siljeon-tong Village could help shift the experience from sightseeing-oriented tourism to tourism that encourages visitors to stay longer, experience more, and consume local products.

Ahn Byung-yoon, President of the Yecheon Culture and Tourism Foundation, said, “We hope you will enjoy the various attractions and hands-on experiences at Geumdang Night Walk and discover the carefully prepared foods and handicrafts from our local sellers at the Haeborae Market.”

The Yecheon Culture and Tourism Foundation expects that the Haeborae Market will open new sales opportunities for local producers and offer tourists a chance to discover exclusive Yecheon-made products. For more details, please contact the Tourism Festival Team at the Yecheon Culture and Tourism Foundation.

This content was produced with the assistance of AI translation services.