Giant Art Balloon Installation at East Lake of Seokchon Lake from September 3 to 27

An exhibition of public art commemorating the 10th anniversary of the debut of the group NCT will be held at the East Lake of Seokchon Lake from September 3 to 27 as a special program for the '2027 S/S Seoul Fashion Week' sponsored by Songpa-gu, Seoul (District Mayor Seo Gang-seok).

Seokchon Lake. The Asia Business Daily DB.

Seokchon Lake. The Asia Business Daily DB.

View original image

According to Songpa-gu on the 31st, the exhibition will feature a giant art balloon, incorporating the shapes and colors symbolizing Seoul Fashion Week and NCT, floating on the water's surface at the East Lake of Seokchon Lake. The balloon measures 16 meters in height and 14.5 meters in width, and will be on display daily from 10 a.m. to 10 p.m. From 7 p.m., lights will illuminate the balloon, blending with the lake scenery.


Seoul Fashion Week is a fashion industry business platform operated by the Seoul Metropolitan Government every spring and autumn season, presenting upcoming trends and connecting domestic designer brands with global buyers. NCT is a multinational group under SM Entertainment that debuted in 2016 and celebrates its 10th anniversary this year.


From September 3 to 6, the Jamsil program for '2027 S/S Seoul Fashion Week' will be held at the nearby Lotte World Tower. Alongside the fashion show, there will be a stage costume and props exhibition commemorating NCT's 10th debut anniversary, as well as a charity bazaar. This exhibition is hosted by Lotte Holdings and SM Entertainment. Since Lotte World Tower and Seokchon Lake are within walking distance, the district anticipates that local and international visitors to Seoul Fashion Week will further explore the surrounding tourist attractions.


The district has also prepared a prize event to encourage visitors to contribute to the local economy. From September 5 to 27, every Saturday and Sunday from 2 p.m. to 8 p.m., this event will take place near the Songpa Tourism Information Center at Seokchon Lake. Participants who present a physical receipt for spending more than 10,000 won at Bangimatgol, Songridan-gil, or Hosudangil shops on the same day can take part in a roulette game. Prizes, totaling approximately 30 million won in value, include Lotte Cinema movie tickets, Lotte World Adventure admission tickets, and coffee vouchers.


The Seokchon Lake area, where the exhibition is held, is classified as the Jamsil Tourism Special Zone. On August 27, the Seoul Metropolitan Government expanded the designated area from 2.31 square kilometers to 2.75 square kilometers. In addition to Lotte World, Lotte World Tower, Seokchon Lake, and Olympic Park, Songridan-gil, Bangi Market, and Bangimatgol have now been included in the zone.



District Mayor Seo Gang-seok stated, "Our efforts to make Seokchon Lake a cultural hotspot with attractions throughout the year have resulted in the expansion of the Jamsil Tourism Special Zone. We will continue to create even more attractions and activities, making Songpa a beloved destination for visitors from around the world."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing