Appointed as Head of HMG Energy & Hydrogen Business Division
18 Years of Experience at Global Energy Company BP
Expert Leading the Entire Energy Business Spectrum

On August 31, Hyundai Motor Group announced that it has recruited Eunhee Hong, an energy business specialist from global energy company BP (British Petroleum), as the new Vice President and Head of the HMG Energy & Hydrogen Business Division, to strengthen its future energy business competitiveness and reinforce its global leadership in hydrogen.


With this appointment, Hyundai Motor Group aims to secure leadership with global energy business experience and strategy, and further enhance its capability to expand and commercialize its global energy and hydrogen businesses.

Eunhee Hong, newly appointed Executive Vice President and Head of Energy & Hydrogen Business Division at Hyundai Motor Group. Hyundai Motor Group

Eunhee Hong, newly appointed Executive Vice President and Head of Energy & Hydrogen Business Division at Hyundai Motor Group. Hyundai Motor Group

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The newly appointed Vice President Eunhee Hong is recognized as a global energy business development expert who has successfully turned market opportunities into real businesses and delivered results through collaboration with various stakeholders.


She has worked at P&G Korea and The Export-Import Bank of Korea before spending 18 years at BP, where she was responsible for business development, strategy formulation, and execution in various energy sectors, including oil, LNG, hydrogen, and ammonia.


Notably, Hong has overseen the assessment of business profitability and investment feasibility, and has planned and managed global energy and hydrogen business portfolios.


She demonstrated her ability to turn market opportunities into tangible businesses by leading the structuring and contract design of projects encompassing the entire energy value chain—from resource development to long-term supply and transportation—including the Angola LNG project.


On the strength of these achievements, in 2021, she was selected as Chief of Staff to the Group Head of Technology at BP and, subsequently, led the newly established Hydrogen and Ammonia Business Development division in 2022.


Since 2023, she has overseen BP’s global hydrogen business development, where she has not only worked with major government agencies and adapted to policies in key countries, but also widely discovered business models based on customer demand and advanced business development, contributing to the establishment of BP’s global hydrogen business foundation.


Hyundai Motor Group expects that Vice President Eunhee Hong’s execution skills and global network will enhance the competitiveness of its future energy business and accelerate the expansion of the hydrogen ecosystem.


Vice President Eunhee Hong stated, “Hyundai Motor Group is a company that has already demonstrated significant results across the entire hydrogen value chain, from hydrogen electric vehicles to clean hydrogen production and charging infrastructure. Based on my experience in global energy and hydrogen businesses, I will seek new business opportunities in Hyundai Motor Group’s future energy division and contribute to enhancing its global competitiveness.”



With this recruitment, Hyundai Motor Group plans to further advance its business operation framework, encompassing strategy formulation, business development, investment review, and partnership building in the energy sector. Based on this, the group intends to proactively respond to the changing energy paradigm, secure drivers for future growth, and, at the same time, strengthen the sustainable growth foundation of its energy business.


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