Samsung C&T's 'Raemian' Revamps Brand for First Time in 5 Years... Drops Green for Black and White

First Application at "Raemian Trinyone" in Banpo, Seoul

The Construction Division of Samsung C&T Corporation is revamping the slogan and logo of its apartment brand 'Raemian' for the first time in five years. The new slogan, "Deepen Your Life, RAEMIAN," emphasizes the essence of residential spaces.

New 'Raemian' logo. Samsung C&T Corporation

On August 31, Samsung C&T Corporation announced its new brand identity system. This change reflects the evolving mindset of homebuyers who now prioritize residential experiences and personal preferences in addition to asset value factors like location, size, and price. The new direction for Raemian is summarized as "From Height to Depth."

The new logo maintains the three vertical lines symbolizing Raemian in a more streamlined design. The previous green and gray color scheme has been replaced with black and white. The wordmark, produced in English, Korean, and Chinese, now features a bolder font and refined letter spacing. The new logo will make its first appearance at the "Raemian Trinyone" complex in Banpo-dong, Seocho-gu, Seoul, which recently started occupancy.

Samsung C&T Corporation has set core brand values of individuality, elegance, and refinement. This represents a move away from uniform standards toward respecting personal preferences and enhancing quality by removing unnecessary elements. To achieve this, the company plans to further develop offerings such as the "Next Home," allowing residents to freely customize their living spaces; the "Nature Gallery," specializing in landscaping; and the "Hestia" daily management service.

'Raemian' Logo Evolution. Since the launch of the 'Raemian' brand in 2000, Samsung C&T Corporation has changed its logo four times. The logo on the right is the new logo for 2026. Samsung C&T Corporation

Kim Myungseok, Executive Vice President and Head of Residential Product Marketing at Samsung C&T Corporation, said, "This renewal is a process of both inheriting Raemian's 26-year heritage and establishing a new standard that will lead the next 100 years, in line with changing values in residential living." He added, "We will continue to develop Raemian into a 'Life Culture Brand' that enriches and deepens the lives of every customer through differentiated products, services, and technologies."

Samsung C&T Corporation launched the Raemian brand in January 2000, supplying its first complex 'Raemian Guseong 1st' in Yongin that same year. Over the past 26 years, it has built more than 170 complexes and over 160,000 households nationwide. The logo was changed three times—in 2003, 2007, and 2021—and this marks the fourth redesign.

This content was produced with the assistance of AI translation services.