Korea Investment & Securities Launches Third Class of University Student Supporters "BANKIS Buddy"

Hands-On Experience in Finance and Marketing
Second Class of BANKIS Buddy Concludes Activities

Korea Investment & Securities announced on August 31 that the second class of its university student supporters group, "BANKIS Buddy," has successfully completed its four-month program and that the third class has now officially begun activities.

Korea Investment & Securities held a completion ceremony for the second class of BANKIS Buddy at its Yeouido head office in Seoul on August 28. Comprised of 60 members, the second class participated in a variety of online and offline activities over the past four months, gaining firsthand experience in financial services and brand marketing work.

The supporters planned and produced social media content such as card news and short-form videos, which are popular formats among people in their twenties. By doing so, they helped raise interest in finance and investment, while also gaining valuable experience in creating content and digital marketing strategies that make financial and investment information easy and accessible. They also took part in on-site events like "Campus Attack," visiting university campuses directly.

Previously, on August 26, Korea Investment & Securities held a launch ceremony for the third class of BANKIS Buddy. Recruitment for the third group was open to students enrolled in universities in Seoul, throughout other regions, as well as overseas. After document screenings and final interviews, a total of 50 participants were selected.

The selected supporters will undertake a variety of online and offline missions, focusing mainly on team activities for the next three months. They will create and publish social media content to promote Korea Investment & Securities and the BANKIS brand themselves, and will participate in brand promotion initiatives and propose ideas related to financial services and marketing.

Korea Investment & Securities plans to actively listen to the voices of university students and younger generations through the BANKIS Buddy program, aiming to continuously expand its brand engagement with Millennials & Gen Z. The company will also offer diverse educational programs and activity opportunities so that supporters can build practical skills through real-world experience in financial investment and digital marketing.

Dohyun Kim, Head of the Retail Customer Group at Korea Investment & Securities, said, "Through the content created by the second class of supporters and their proactive activities on campus, we were able to introduce Korea Investment & Securities to younger customers in a friendlier way. We expect that the third class will leverage their unique perspectives and creative ideas as university students to serve as a bridge connecting the BANKIS brand to Millennials & Gen Z."

This content was produced with the assistance of AI translation services.