Fall Clothing Sales Up 30% After Cheoseo... W Concept Launches "Autumn Runway"

New Arrivals Reflecting the "Grown Woman" Trend

Fashion platform W Concept announced on August 30 that it will be holding the “Autumn Runway” special exhibition, proposing full-fledged fall styling in response to the sharp increase in demand for fall season products following Cheoseo.

According to W Concept's analysis of data from August 23 to 28, immediately after Cheoseo, the transaction volume for fall clothing increased by 30% compared to the previous week (August 18-22). By category, knitwear saw the highest growth rate with an 85% rise in transaction volume, followed by mid-heel shoes (40%), tote bags (35%), and outerwear (20%).

W Concept, Autumn Runway Special Exhibition. W Concept

This fall season, the “grown woman” styling, which emphasizes a relaxed and sophisticated image, has emerged as a key trend. In particular, characters such as Han Yoo-joo (played by Chae Jung-an) from the drama “Coffee Prince” and Yoo Hee-jin (played by Jung Ryeo-won) from “My Name Is Kim Sam-soon” are drawing attention. As a result, there has been a substantial increase in demand for items such as leather jackets, suede jumpers, H-line long skirts, deep V-neck knits, and tote bags. As for signature colors, red, burgundy, and plum are proving especially popular.

Until September 13, W Concept will host the “Autumn Runway” special exhibition, featuring key fall categories such as knitwear, outerwear, and mid-heel shoes. In the “Brand Focus of the Day” section, shoppers can explore new arrivals from leading brands including Sillage, Mohan, Till I Die, and Adidas. The event also offers a variety of shopping benefits, such as hot new releases, best sellers, 24-hour limited-time special prices, and the “New Tag Encore Sale” featuring rising brands newly launched on the platform.

In addition, during the event period, a “Best Shopper Challenge” event will be held, awarding up to KRW 3 million worth of Korean Air gift cards to top shoppers, along with a coupon pack offering up to 30% discounts.

Ji-hyun Lee, Head of Onsite Marketing at W Concept, stated, “Following Ipchu and Cheoseo, demand for fall items such as outerwear and knitwear has increased rapidly,” adding, “This exhibition is designed to propose the latest fall trends and styling for customers with discerning tastes.”

This content was produced with the assistance of AI translation services.