KCC Shares Self-Painting Know-How on YouTube: "Paint Your Own Walls and Furniture"

Targeting Demand for Self-Interior and Micro Remodeling

"Suro All-in-One" Offers Versatile Application Across Materials

KCC is expanding its customer engagement by releasing content that introduces self-painting know-how, targeting the remodeling demand for decorating walls, furniture, and other surfaces.

KCC announced on August 31 that it has recently released a series of self-painting content through its official YouTube channel, KCC TV, demonstrating how to directly paint various spaces and materials inside the home such as walls, doors, and furniture using its water-based paint "Suro All-in-One."

In the video content, KCC delivers practical methods and product usage tips that consumers may wonder about during actual self-painting projects, making the information easier to understand. The videos allow general consumers to visually check the painting process and important precautions, aiming to lower the entry barrier to self-painting and to enhance understanding and trust in KCC products.

Recently, interest has been rising in "Micro Remodeling," where individuals refresh the home atmosphere by selectively updating just one wall, a door, or pieces of furniture.

According to a "2025 Home Interior Needs and Home Furnishing Trends Survey" conducted by market research firm Embrain Trend Monitor targeting 1,000 adults, 74.9% of respondents evaluated home furnishing as a highly cost-effective interior solution. More consumers are seeking to incorporate their personal style into living spaces without incurring significant expenses.

The "Suro All-in-One" featured in KCC's self-painting videos is a water-based paint suitable for various materials such as wood, metal, and concrete. By applying a special waterborne acrylic resin, this single product can be used to paint diverse spaces and materials, making it ideal for self-interior projects.

When used on metal, it helps reduce the need for a separate anti-corrosive primer, as typically required with regular water-based paints, offering added convenience. Consumers who want to update different parts of their homes in their preferred colors can flexibly utilize this one product in a variety of applications.

It is also environmentally friendly. Suro All-in-One is an eco-friendly water-based paint with reduced emissions of volatile organic compounds (VOCs), and features antibacterial and antifungal properties. It has received the Ministry of Environment’s Eco-Label certification and the highest grade of the HB Mark, an eco-friendly building material certification from the Korea Air Cleaning Association.

KCC plans to continue introducing practical content that reflects changing consumer trends—such as self-interior and micro remodeling—that can be applied in real-life situations.

Kwangju Kim, Head of KCC’s Distribution Paint Business Unit (Executive Director), said, "We plan to continue providing practical content through KCC TV so that consumers can easily and enjoyably take on self-interior challenges," adding, "We will expand various marketing activities to ensure that these online content pieces boost trust and interest in KCC products and also help stimulate sales at dealerships where actual purchases take place."

This content was produced with the assistance of AI translation services.