Kiwoom Securities Surpasses 1 Million Subscribers for 'Kiwoom Points'

Achieved in Just 1 Year and 8 Months
Benefits Expanded to Fractional Investing

Kiwoom Securities announced on August 31 that the number of subscribers to its flagship app-tech service, 'Kiwoom Points', surpassed 1 million as of August 21.

This achievement was reached approximately 1 year and 8 months after the service launched at the end of 2024. After exceeding 500,000 subscribers in January, the user base has doubled in just about 7 months.

The screen related to 'Kiwoom Points' within the Kiwoom Securities MTS. Kiwoom Securities

Kiwoom Points are points that users can earn by participating in various missions and events within the mobile trading system (MTS) 'Hero S#'. Users can collect points even without opening an account.

Once an account is opened, these points can be used like cash. They can also be used to purchase financial products such as domestic fractional shares and funds. In the simplified mode of Hero S#, points can be entered directly in the stock order screen to purchase shares.

When shopping through Coupang or Naver Plus Store using Hero S#, users receive a certain percentage of their payment amount back as points. At Naver Plus Store, users can earn up to 14% back through point accumulation—4% in Kiwoom Points and an additional 10% in Naver Points—when purchasing recommended brands.

In addition, points can be earned by using investment information content, such as viewing investment reports as webtoons or checking top investors’ stock holdings rankings.

Customers can naturally learn investment features by completing step-by-step missions such as adding favorites, making deposits, and linking assets in the My Assets service. This virtuous cycle allows users to reinvest the points they have accumulated.

Kiwoom Securities has revamped the Hero S# home screen to help customers more easily find the missions and benefits they want. The company has also diversified benefits by combining shopping rewards with investment experience-based missions.

A representative from Kiwoom Securities stated, "Through Kiwoom Points, customers can now naturally link everyday consumption with investment," and added, "We will continue to expand tangible benefits and content such as fractional investing and shopping rewards, so customers can truly experience the advantages."

This content was produced with the assistance of AI translation services.