JW Jungwoo Pharmaceutical Launches First Expansion Product "Ice Crunch" under Frenz Brand
"Developing a Total Eye Care Brand"
JW Pharmaceutical is introducing the first expansion product from its total eye care brand 'Frenz'.
On August 31, JW Pharmaceutical announced the launch of iCrunch, a chewable candy, as its first new product featuring the new, unified Frenz brand identity (BI).
Unlike regular mint candies that dissolve slowly in the mouth, this product offers a crunchy texture along with a refreshing and cool sensation. It contains vitamin A, a nutrient necessary for visual adaptation in the dark, as well as marigold flower extract powder. It is available in four types according to the level of refreshment: Sun, Cool, Cool High, and Ice.
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A JW Pharmaceutical representative stated, "We will continue to introduce a variety of products that embody the unique identity of Frenz, nurturing it into a brand that consumers can encounter comfortably in their daily lives."
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