KOCCA and Designer Fashion Industry Hold Roundtable Discussion

"Customized Support for Each Market"
Launch of Operating Committee... Communication Becomes Permanent

The Korea Creative Content Agency announced on the 31st that it held a roundtable discussion on the designer fashion industry at the CKL Enterprise Support Center in Gwanghwamun on the 27th, collecting opinions regarding overseas expansion and intellectual property (IP) collaboration.

Attendees at the meeting are exchanging opinions on the current issues facing the designer fashion industry. / Korea Creative Content Agency.

The session was attended by nine brands—Daily Mirror, Mnenem, Acoke, Andersson Bell, Yase, Ink, Joonteakim, Tae Global, Post Archive Faction—and the Korea Fashion Designers Association.

Je-Gal Jun, Director of Post Archive Faction, called for customized strategies tailored to each market. He emphasized that "the characteristics and roles of each overseas market are different, and strategies for market entry must change according to the stage of brand growth," adding, "There needs to be market-specific support that directly leads to increased sales and growth."

Moon Jiwoo, CEO of Yase, suggested expanding collaborations with content IPs. He said, "Linking writers and artists with designer brands will create new competitive strengths," and expressed hope that "such collaborations will expand overseas and serve as an opportunity to promote both K-content and fashion creators."

This year, the Korea Creative Content Agency will spend about 11.3 billion won supporting the designer fashion industry. The agency will help organize exclusive fashion shows at major global fashion weeks and operate overseas pop-up stores in partnership with Hyundai Department Store.

On the same day, the 'Designer Fashion Industry Development Operating Committee' was launched. Serving as an official channel for industry communication, it will regularly gather input from the field to improve support programs and identify new initiatives.

Kim Yoonji, President of the Korea Creative Content Agency, stated, "It is important to establish an environment where the creativity of designers translates into brand growth, and the achievements of individual brands are accumulated as industry-wide competitiveness." She added, "We will maintain close communication with the fashion industry and continue to provide support tailored to on-the-ground needs."

This content was produced with the assistance of AI translation services.