"An Appliance Company Creating an Idol Group?"... LG Electronics Unveils Five-Member 'AI-DOL'
Inspired by the All-in-One Washer-Dryer "AI Wash Combo"
Featuring Large Capacity, AI Time Sensing, Mini Wash, and More
On August 31, LG Electronics announced the launch of 'AI-DOL', a five-member idol group designed to highlight the unique appeal of its all-in-one washer-dryer 'LG AI Wash Combo' to younger consumers.
AI-DOL is a group with a neo-Y2K concept, inspired by the AI Wash Combo’s core feature of fully optimizing the laundry and drying process using artificial intelligence (AI). Each member is skilled in singing, dancing, and visuals. Their style, blending retro and futurism, represents LG Electronics’ cutting-edge technology, while their energetic sound expresses both the refreshing experience of washing and drying clothes and advanced AI capabilities.
The group’s five members are: ▲ Leader Yeon, an all-rounder with the confident aura of a queen; ▲ Moa, a perfectionist with a mysterious charm; ▲ Sunghyun, a girl-crush known for uncompromising performances; ▲ Heejae, the visual of the group with a pure and refreshing image; and ▲ Sua, the caring member attentive to every detail. Each represents a main feature of the AI Wash Combo: ▲ all-in-one large capacity, ▲ AI Time Sensing, ▲ AI washing and drying, ▲ minimal flat design, and ▲ Mini Wash. The group will be active on digital channels until the end of next month.
The pre-released single “I WASH” on the official Instagram ranked No.1 among trending Instagram audio, and the choreography video placed fourth in the Reels popularity rankings. Well-known personalities such as singer Choi Yena, comedian Lee Sunmin, and choreographer Hyojin Choi have joined the challenge, bringing widespread popularity for AI-DOL on social networking services (SNS).
The 2026 model 'LG AI Wash Combo', which served as the inspiration for AI-DOL, is an all-in-one appliance that combines washing and drying in a single unit. With a washing capacity of 25kg and drying capacity of 21kg, it offers the largest volume in Korea. It can also be paired with a 4kg Mini Wash for separate small loads. Features include a 7-inch wide display that can also control the Mini Wash, 'AI Time Sensing', which calculates the cycle time within just three seconds after loading laundry, and 'AI Time Guidance', an AI control technology that learns the user’s laundry patterns to predict precise drying times.
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Oh Seong-taek, Executive Director and Head of Marketing Communications for Korea at LG Electronics, said, “Washing machines are already a familiar essential appliance for all generations, so we needed a fresh shockwave to help consumers recognize the differentiators of the latest model. Going forward, we will continue to experiment with new advertising strategies and creativity to offer innovative fun for our customers.”
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