Samsung Electronics Hosts 'PlayGalaxy Cup World Final' at Gamescom

Experience the Galaxy S26 Ultra Gaming Ecosystem
Sixth Edition Sees Malaysian Team Take the Championship

Samsung Electronics announced on August 30 that it hosted the PlayGalaxy Cup World Final at its exhibition booth during Gamescom 2026, which was held at Koelnmesse in Cologne, Germany, on August 27-28 (local time).

Now marking its sixth edition, the PlayGalaxy Cup is a global tournament where participants compete in mobile gaming using Galaxy smartphones. This year, for the first time, the event was conducted as a regular league, featuring regional qualifiers followed by the World Final.

Players fully focused on the PlayGalaxy Cup World Final. Provided by Samsung Electronics.

This year's tournament held regional qualifiers across five areas—North America, Southwest Asia, Southeast Asia, Central and South America, and Europe—beginning in February. The qualifiers featured 32 teams from 17 countries. The top two teams from each region, for a total of 10 teams representing 9 countries, advanced to the World Final held during Gamescom.

All players who qualified for the World Final competed using Samsung Electronics' latest flagship smartphone, the Galaxy S26 Ultra. The Galaxy S26 Ultra, equipped with a powerful processor and an optimized heat control system, ensured a stable mobile gaming experience even during prolonged matches.

The final match was broadcast live worldwide via global streamer Ludwig's YouTube channel, recording a cumulative 12.1 million views. At the event, visitors were able to explore the Galaxy Experience Zone, where they could try out the latest Galaxy products and play mobile games firsthand.

The Malaysian team that won the trophy at the PlayGalaxy Cup World Final. From the left, in order: San Gaming, Ika, Adikboy, ACAD. Courtesy of Samsung Electronics.

Attendees had hands-on experiences with the Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra, and enjoyed a variety of popular games offered by gaming partners such as HoYoverse, TiMi Studio, and Gameloft. The Malaysian team ultimately claimed the championship.

Kiwook Moon, head of the Influencer Marketing Group at Samsung Electronics MX Division, stated, "For the first time, we expanded the PlayGalaxy Cup into a regular league format this year, allowing gaming fans worldwide to enjoy the entire tournament from regional qualifiers to the World Final. We will continue to offer diverse gaming experiences to gamers globally, leveraging Galaxy's powerful mobile gaming performance."

This content was produced with the assistance of AI translation services.