"She Became CEO Without Even an Interview"...What Happened to the Korean Woman Whose Video Surpassed 36 Million Views?

From 'V' to 'B': A Korean Pronunciation Becomes a Meme
Vaseline's Official Accounts Respond with Humor

A Korean influencer's video of pronouncing "Vaseline" with a Korean accent has gone viral online. As overseas users shared videos mimicking this pronunciation on social networking services (SNS), turning it into a meme, Vaseline's official account responded in a playful manner.

Korean influencer Minday, who uploads skincare content, became a hot topic for the Korean-style pronunciation in her video. Instagram (@mindaylee_) screenshot

According to reports from foreign media such as India Today on the 27th (local time), Korean influencer Min Day, who has 1.1 million followers on Instagram and 730,000 on TikTok, garnered attention for consistently pronouncing "Vaseline" with a "B" instead of a "V" while introducing Vaseline products in a video.

The video became extremely popular, surpassing 36 million views. Overseas users started uploading their own videos on SNS pronouncing Vaseline with a "B" sound like Min Day, and this pronunciation quickly spread as a meme.

Min Day later posted an additional video explaining the reason for her pronunciation. She clarified that because Korean does not have a "V" sound like in English, it is pronounced closer to "B."

Vaseline responded to the Korean-style pronunciation that became a hot topic by changing its official SNS profile picture to "Baseline." Instagram capture

As the enthusiastic response continued, Vaseline itself joined in. The official SNS accounts for Vaseline in the UK, India, Korea, and elsewhere changed their profile name to "Baseline" and even made a humorous official statement announcing a rebranding to "Baseline." Although it was not an actual rebranding, it was a clever response to the pronunciation meme.

Vaseline also designated Min Day, the influencer at the center of this trend, as the "Baseline CEO," joking that she became CEO without even an interview. In response, Min Day commented, "Thank you. It's truly an honor."

Among overseas users, reactions such as "The Vaseline pronunciation is so cute" and "From now on, I'll call it that too" continue to pour in.

This content was produced with the assistance of AI translation services.