IPARK Mall to Open Saucony’s Second Store in Korea

Sales Up 51% on Fashion Park 5th Floor After May Renovation
Strengthening Running, Sports, and Lifestyle Content

IPARK Mall, HDC Group's specialized developer and operator of multi-purpose commercial spaces, announced on August 28 that Saucony will open its second offline store in Korea.

The store spans approximately 102 square meters (about 31 pyeong). It will offer performance running shoes alongside lifestyle products. In addition, the Yongsan branch will feature exclusive items that are not available in other offline stores. Flagship offerings include the 'Endorphin Elite 3' running shoes in black and gunmetal, as well as the 'Westside Gunn × Jazz 9 Awesome God', which is a collaboration with American rapper Westside Gunn.

Saucony I'Park Mall Yongsan Branch. Provided by I'Park Mall.

In addition to product sales, the store will run a running program. Beginning with a run club event featuring actor Kwon Hwawoon on the opening day, August 28, the mall also plans to hold programs in collaboration with Yosai, Byungdo Lee, and Stone Running throughout the following month.

In May, IPARK Mall renovated the fifth floor of the Fashion Park into a sports and lifestyle section dedicated to running and other activities. Since the revamp, sales on this floor have increased by 51% compared to the same period last year. The mall plans to further expand related brands and experiential content.

Yoonho Kim, Director and Head of Sales at IPARK Mall, said, "As interest in running and sports-lifestyle content grows among our customers, we are expanding relevant brands and offerings. With the opening of Saucony's second store in Korea, we are introducing a new space where runners can experience the products firsthand and enjoy the brand's culture."

This content was produced with the assistance of AI translation services.