Work That Took 50 Hours Now Done in 3…Lotte Chilsung Beverage Applies AI Agent on the Ground

Reducing Time Spent on Global Buyer Discovery

Researching Regulations in Target Countries

Utilizing AI for Organizing Potential Client and Representative Information

On August 28, Lotte Chilsung Beverage announced that it has built an AI agent utilizing generative artificial intelligence (AI) to support the discovery of new global buyers and is currently applying it to real sales operations.

The AI agent developed by Lotte Chilsung Beverage investigates market conditions and regulations in target countries, and identifies and organizes information on potential clients and their representatives. The AI agent cross-verifies information obtained from various sources, compiles the findings into a report, and helps identify potential client lists and their contact information.

Lotte Chilsung Beverage, Example of Using AI Agent. Provided by Lotte Chilsung Beverage

In the past, when entering a new country, employees had to research relevant regulations and laws and manually confirm information on potential clients and their representatives through various websites and materials. The process of entering and organizing the collected data into management forms was also carried out manually. According to the company, since the introduction of the AI agent, the time required for buyer discovery work, which previously took more than 50 hours, has been reduced to about 3 hours. With the reduction in time spent on repetitive searches and organizing materials, employees can focus more on core sales activities, such as communicating and negotiating with buyers.

A Lotte Chilsung Beverage representative stated, "Going forward, we plan to expand the scope of AI utilization to include sending sales emails and managing activity histories for each buyer, as well as applying it not only to global sales but also to various work areas such as discovering domestic clients and suppliers."

This content was produced with the assistance of AI translation services.